As a result of an overwhelming positive vote from members in November 2014, the Augusta Margaret River and Geographe Bay Tourism Associations are set to join forces to create one single local tourism organisation – a long-awaited marketing coup for the region.
The past six months has has seen the two associations working closely together, integrating assets, systems, staff, strategies and procedures, with one of the biggest projects being the development of a powerful new regional brand for the Margaret River Region.
The Associations have worked with Perth-based Block Branding, and a host of local collaborators including graphic designer Nic Bowen-Sant, musician Noah Shilkin, film producer Shelley Guy and Elements Photography in a grass roots approach to ensure the region’s story is delivered authentically.
MRBTA Chief Executive Officer Pip Close advised that the branding process has involved extensive consultation with members, staff and industry stakeholders.
“We have strived to create a brand that captures the Margaret River Region’s diversity and sets it apart from other destinations; we wanted the brand to be compelling for visitors and one which the local community will be proud to engage in and be a part of,” said Ms Close.
“I’d like to congratulate our Marketing Manager Sharna Kearney and her team for the hard work towards launching the new brand. The MRBTA’s staff and members are extremely excited to see this transition take place, it’s been a long time coming, and it most certainly paves the way for a very bright future for this region,” she said.
MRBTA Chairman, Trent Bartlett, affirmed that it was the start of a new era for the region and the Association was ready for this next phase.
“The MRBTA’s Board of Directors has engaged extremely well throughout the branding and transition process, and the next phase will be to focus on our strategic planning following a workshop next month,” said Mr Bartlett.
“I am pleased with the collaborative efforts of the Board members and am confident that we are building a strong foundation for the MRBTA and its members going forward,” he said.
The launch of the MRBTA and the region’s new brand will be officially celebrated at a function for an expected turnout of 250 local industry, tourism stakeholders and media at Willy Bay Resort’s stunning new function centre on June 30.
The evening will be catered by the Margaret River Hospitality Group’s Executive Chef, Tony Howell, who has designed a special menu featuring produce from around the region.