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Margaret River Region air service marketing campaign

March 10, 2014 Destination Global No Comments Email Email

The Augusta Margaret River Tourism Association (AMRTA) in Western Australia and Virgin Australia are delighted to announce a new marketing campaign promoting flights between Perth and Busselton Airport – the gateway to the Margaret River Region.

Virgin Australia offers six flights per week between Perth and Busselton, connecting from across Australia and the world into Western Australia’s vibrant Margaret River Region.

Visitors, businesses and government travellers can now fly from Perth to Busselton in 50 minutes instead of a 2.5 hour drive.

The marketing campaign will include digital, television and radio as well as trade and consumer show activities in Singapore and Malaysia in February and March.

The AMRTA’s Group Marketing & Destination Development Manager, Simon Latchford said the new service was a step in the right direction.

“This service from Perth to Busselton is a great starting point to develop regional air access and we are thrilled to have Virgin Australia provide this destination development and marketing initiative,” said Mr Latchford.

There will also be some exciting new flight and holiday packages for Virgin Australia flights from the eastern states into Perth Airport with a connecting flight to Busselton. As a result, the Margaret River Region will be more accessible as a holiday destination and will help drive traffic to regional events such as the Margaret River Gourmet Escape, as well as making the region more attractive to sporting, corporate and incentive groups who can now fly straight from Perth into Busselton.

Return flights are available on Wednesdays, Fridays and Sundays, with online fares starting from $84 per person one way (terms and conditions apply).

For flight information or to book, please visit www.virginaustralia.com or call 13 67 89.

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