The Margaret River region is set to well and truly establish it’s presence in the highly-sought after Chinese market, with the opening of a Margaret River region wine store in the heart of wine-loving China in early November 2016.
Located in a high-end area of Beijing, the ‘Your Margaret River Region’ branded retail outlet will be in a premium position as part of a three storey complex, home to 55 wine outlets operated by Beijing based wine importers. Open for retail as well as wholesale, the store will stock a wide range of Margaret River region wines, comprising of 80 red and 20 white varietals.
A Perth based company is driving this project in partnership with iconic Margaret River winery Watershed Premium Wines and the Margaret River Busselton Tourism Association, with the initial store expected to be the first of 10 to open in China over the next two years.
CEO of Margaret River Busselton Tourism Association Pip Close described the project as a discernable coup for the region’s wine industry.
“The Margaret River region wine store is a significant and exciting opportunity for the region, as it will not only showcase our world-class wine offering, but will be beautifully branded with destination content, including digital screens displaying video content and photography of the region.’
‘China’s interest in Margaret River wine is emphatic and the store will allow wine buffs to purchase and also taste the region’s wine – something many of them have been thus far unable to do. It’s a significant step in taking the Your Margaret River Region brand further afield to this prominent market.”
The announcement of the retail outlet is timely, with the projected growth of wine consumption in China to increase tenfold over the next five years.
Geoff Barrett, Founder & Managing Director of Watershed Premium Wines is confident the news will bear a positive impact for other winery operators.
“Watershed Premium Wines has been operating in China for 12 years and this is an opportunity to consolidate this presence as well as giving other Margaret River region wineries the chance to leverage the market.’
‘Huge growth is anticipated in the Chinese wine market over the next few years and we are expecting to see an estimated 35 million new wine connoisseurs. The Chinese know the Bordeaux region very well and our aim is to introduce a new premium wine region to the market.”
The promoter has further growth plans to establish a number of similar outlets throughout China over the next five years.