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Marie France Van Damme Unveils Its New Fall 2019 Capsule Collection and Campaign: A Kowloon Story

October 11, 2019 Lifestyle No Comments Email Email

Marie France Van Damme, http://www.mariefrancevandamme.com, the Hong Kong-based designer known for her globally-influenced line of luxury resort, ready-to-wear and swim, introduces her new capsule collection. Photographed in the industrial alleys of Kwun Tong in Kowloon by Edwin Datoc, an area that is known for its textile industry history and also houses Marie France Van Damme’s office and atelier for the last 30 years, the campaign features model Hou Jing Cui set against the cityscape.

“I think of my new capsule collection as the perfect blend of East and West. Kowloon is the perfect backdrop for my latest collection inspired by the city I love and call home. We are proud of our atelier’s history and heritage and excited to share our new campaign,” said Marie France Van Damme.

Incorporating her signature black, white, and gold palette, the collection offers opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese silks. New this season is a collection of full-length lightweight cotton and wool tweed coats designed to be layered, for a mix-and-match wardrobe. The tweed coat is a travel must-have: wear it with a white t-shirt and black jeans in the daytime or over a long flowy dress at night. Metallic coats are the perfect accent for delicate evening dresses. Silk cotton flared pants can be worn for meetings, while a metallic slip dress makes a bold statement for evenings on the town. Retailing from $500 to $2000 USD, Marie France Van Damme’s new Fall 2019 capsule collection is available as of October 2019.

Marie France Van Damme is renowned for timeless luxury pieces with a “wear anywhere” appeal and resort-inspired flair. While many luxury brands are shying away from retail, Marie France Van Damme continues to open new stores across the globe, with 13 boutiques and more than 100 retail locations in some of the world’s most desirable destinations from London to Dubai.

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