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Marilyn Monroe(tm) Spas Opens Spa in Hyatt Times Square New York

April 19, 2014 Spa & Wellness No Comments Email Email

Marilyn Monroe™ Spas, the company bringing a fresh new approach to resort spas, day spas and nail boutiques under the iconic Marilyn Monroe brand, today announced the opening of Timeless, a Marilyn Monroe™ Spa in Hyatt Times Square.
Marilyn Monroe™ Spas is infusing the iconic star’s glamorous legacy and engaging personality into new, modern spa concepts that will set new standards for service, environment, product quality and overall value in the resort and day spa industry.  The guest experience is vibrant, playful and social, delivered by an engaging staff providing unmatched levels of service.   Marilyn Monroe’s statement: “I just want to be wonderful” defines the company’s standard for how guests should feel after every visit.

In New York, Marilyn Monroe™ Spa’s menu of services will include indulgent massages, body treatments and facials as well as manicures and pedicures.  Featured services include Marilyn’s Signature Fassage™, an effective lifting and relaxing facial massage, and Marilyn’s Must-Have featuring Steamy Wonderful™.  Additional glamour services, such as hair styling and makeup, will be added in the coming months.

“We are delighted to bring Hyatt guests, area residents and visitors to New York a new and different spa experience that has been many years in the making and will transform the spa industry” said Gordon Tareta, Chief Operating Officer – Hotels and Resorts for Marilyn Monroe™ Spas. “We believe our guests will immediately feel the difference in atmosphere, service, products and overall value – feeling wonderful with each and every visit.”

“It’s fitting that we have brought a Marilyn Monroe™ Spa to New York – one of Marilyn’s favorite cities, “ said Marco Palta, General Manager of Timeless, a Marilyn Monroe™ Spa at Hyatt Times Square.  “Much like New York, she is legendary and, certainly, timeless.”

Marilyn Monroe™ Spas’ exclusive line of signature products that include body care, facial care, hair care, nail care, makeup, and spa lifestyle products are available at the Marilyn Monroe™ Spa in New York and at Wherever possible, Marilyn Monroe™ Spas’ products are made with the finest, certified natural organic ingredients available. Others, such as nail polishes are vegan and free of Formaldehyde, DBP and toluene. Marilyn Monroe™ Spas facial and body care products undergo rigorous third-party testing, support global fair trade farming and sustainability practices, and are cruelty-free.

Timeless, a Marilyn Monroe™ Spa is located in Hyatt Times Square, 135 W. 45th Street, New York, NY 10036-4004 and is open Monday – Friday 9am to 9pm and from 9 am until 8pm on Saturday and Sunday.  Appointments can be scheduled by calling 646-640-3830 or by visiting  The Spa’s general manager is Marco Palta.

In addition to Timeless, the company has also opened a Marilyn Monroe™ Spa in Monterey, California and Marilyn Monroe™ Nail Boutiques in Orlando and Miami, Florida.  Over the next several months Marilyn Monroe™ Nail Boutiques, Glamour Rooms and Spas will be opening in Maui, Atlanta, Phoenix, and San Diego, with other cities to be added later in 2014 and beyond.

Marilyn Monroe™ Spas exclusive use of the Marilyn Monroe name to operate in the spa, salon, nail and health and wellness categories is through a licensing agreement with Authentic Brands Group, a leading intellectual property licensing corporation representing the estate of Marilyn Monroe.

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