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Market Recovery in Sight as Aussies Return to the Gold Coast

December 17, 2015 Destination Global No Comments Print Print Email Email

Released this morning, the National Visitor Survey for the year ending September 2015 revealed that the number of domestic overnight visitors to the Gold Coast was up 3.2% to 3.5 million, ending a reported two year decline.

Gold Coast

Gold Coast

“Tourism Research Australia’s National Visitor Survey and other indicators suggest tourism on the Gold Coast is stronger than it’s been in a number of years,” Gold Coast Tourism Chief Executive Officer, Martin Winter said. “While we’ve seen significant growth in international visitors, the Australian market remains a critical ingredient for the continued success of our industry.”

“Despite competition from capital city destinations and the burgeoning cruise industry, the number of domestic overnight visitors to the Gold Coast has trended upwards over the past three years at an average rate of 1.1% per annum,” he said.

“Encouragingly our core markets – Brisbane, Sydney and Melbourne – recorded growth during the period, as did the number of business visitors. With major infrastructure investment such as the G:Link, extensive product development and the Gold Coast 2018 Commonwealth Games, business travel is likely to continue to play a key role in domestic travel growth over the coming years.

“Growth in the Gold Coast’s accommodation sector outperforms the national average.  Over the last two years, average occupancy on the Gold Coast has increased by 6% to 72.3%, while revenue per available room has increased by an impressive 16%.

“There’s certainly a renewed appetite for the Gold Coast’s tourism offering. Visitation to VisitGoldCoast.com is sitting 38% higher than the same period last year and importantly the number of leads to member products has almost doubled to more than 160,000 in just five months,” he added.

There were more than 5 million domestic passenger movements at the Gold Coast Airport in the year ending September 2015, 3% (or 170,000) more than the preceding twelve months.

According to Gold Coast Airport Chief Operating Officer, Marion Charlton, “Gold Coast Airport is anticipating a record December with a 7.9% increase in flights in and out of the Gold Coast when compared to December 2014. Gold Coast Airport commenced a number of new direct domestic and international services in 2015. These include Perth, Avalon, Rockhampton, Wuhan and Nadi (Fiji).”

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