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Marketing Workshop Boosts Local Tourism Operators in PNG

October 9, 2015 Tourist Boards No Comments Email Email

516234_num1105984_600x600Participants at a recent ‘Tourism Marketing Awareness’ workshop, conducted in Port Moresby by the Papua New Guinea Tourism Promotion Authority (PNGTPA), praised the training as ‘effective, timely and useful’.

The South Pacific Tourism Organisation (SPTO) implemented this workshop with the support of the European Union and the Pacific Regional Tourism Capacity Building Programme (PRTCBP).

SPTO, Chief Executive, Ilisoni Vuidreketi, said he is pleased to provide support towards the PNGTPA Tourism Week through facilitating the workshop.

“We have received very positive feedback from the participants and we are happy for the opportunity to provide this vital assistance to support the PNGTPA and the local tour and accommodation operators,” said Mr. Vuidreketi.

Alcinda Trawen, Director Policy and Planning of the PNGTPA, said, “We decided to give an added benefit to the Lukim PNG Nau tourism exchange by incorporating a workshop before the start of the two-day trade event. It was very timely and effective for our operators that flew in from all around PNG for the exchange. Most of these operators are small businesses and found the training very effective.”

“Our destination marketing representatives led the training with practical, hands-on experiences and best practices. We would like to thank the PRTCBP for the timely support”, she added.

Workshop participant Florence Bunari of Buna Treks and Tours (Kokoda Trail) said the workshop was very timely for her as a local operator.

“I went for the South Pacific Tourism Exchange in Melbourne and I met a lot of wholesalers, but I was not able to properly package my tours and sell them. From the training on Friday, I now have a clear picture and it has been a tremendous help for me to learn all these things in marketing and products and the training was just so right for me and my business.”


Similar sentiments were shared by Francis Kolen, the Director of Zims DeiDei Guesthouse on Ferguson Island in Milne Bay.

“From what I have learned at the workshop, my next step is to move on to getting my product more professionally organized. For the last eight years since I started operating, we have a big number of cruise ships visiting. Sometimes I do not have the knowledge to train my people to be able to look after the tourists. We just take them in and that is it. This training has now taught me what to teach my staff about our product and how to deal with tourists properly.”

The training was held as part of the ‘Tourism Week’ at the PNGTPA and Papua New Guinea Tourism Industry Association (PNGTIA) Lukim PNG Nao (Look Now) 2015 travel and trade exhibition which was held at the Port Moresby Nature Park from 27-28 of September.

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