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Marketplacer, Outdoria appoint Nick Baker as new CEO

July 27, 2017 Appointments No Comments Email Email

Former Red Balloon CEO Nick Baker is headed for the great outdoors. He is the latest key hire for Marketplacer, a global software platform that enables users to create scalable, beautiful & results driven marketplaces, connecting-up buyers & sellers in an online environment. Nick has been appointed CEO of their outdoor equipment and road travelling accommodation and experiences marketplaces, Outdoria and Go See Australia.

With more than 15 years’ experience in the tourism industry, including seven as Chief Marketing Officer at Tourism Australia, Baker’s wealth of knowledge in the sector combined with his expertise in consumer marketing technology made him the ideal candidate for the role.

Marketplacer is a global technology platform that brings like-minded businesses together with an engaged tribe of consumers into a curated community, enabling them to be part of a scalable online marketplace with the potential to reach millions of customers. The platform hosts communities in industries as diverse as children’s products, premium event ticketing, cycling and outdoors living and adventure.

With domestic caravanning and camping on the rise, Baker will be tasked with accelerating the Go See Australia and Outdoria platforms to ensure outdoor lovers and Australian road-trippers have the widest variety of outdoor gear, holiday and caravan park accommodation. The announcement is perfectly timed with Tourism Research Australia data from 2016 showing the highest recorded annual growth in domestic caravanning and camping since data was first recorded in 1998. And Outdoria and Go See Australia could not be more excited to be part of helping Aussies embark on more great adventures.

“Although Marketplacer and their technology can be seen as a digital disruptor, it’s also equally an enabler for companies to get their brands and products to an engaged tribe of like-minded consumers. I firmly believe it’s a growth mechanism for companies, it’s a way of making sure a consumer can find the best products and experiences by searching in one place, not across 500 sites,” said Baker.

“Connecting with the great outdoors and exploring the open road has always been part of the Australian psyche and, in today’s busy lifestyle, it has never been more important. Go See Australia inspires and makes it easy for people to get out and experience Australia, and Outdoria provides a one stop shop for all their camping, caravanning and outdoor equipment whilst on that journey. The outdoor adventure industry is growing and has huge potential,” added Baker.

Marketplacer CEO, Jason Wyatt, welcomed Baker, saying his appointment continues the trajectory of the Go See Australia and Outdoria platforms. “The key hire comes after previous strong announcements regarding strategic partnerships and platform structures and now with the right people in place we are well poised for strong growth”.

“Our whole business model and success is based on collaborating with the right businesses to expand our marketplaces. In the case of Outdoria, we are partnering with the leading equipment stores and suppliers and with Go See Australia we have all the best inventory of holiday and caravan parks. This sets us up to be the #1 website in each space”

”It is clear Nick’s background, knowledge and passion for the industry make him the best person to lead Outdoria in this period of growth. Under Nick’s leadership, Outdoria and Go See Australia will continue to help consumers not only access the best accommodation and equipment for their adventures but will cultivate the consumer membership experience present in all our marketplaces,” said Wyatt.

Baker’s appointment follows the recent exciting announcement for Outdoria/Go See Australia of a key strategic partnership and equity investment of Discovery Parks.

“We are passionate about the caravan and holiday park industry. Our growth is dependent upon encouraging more people to participate in the sector and there is no doubt that growing online distribution is key to achieving that,” said Discovery Parks CEO Grant Wilckens.

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