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Marriott goes Moxy in massive Asia-Pacific push

June 8, 2017 Headline News No Comments Email Email

Moxy may not be a familiar name among hotels in the Asia-Pacific region but Marriott is about to change that with an Asia-Pacific drive that will open nearly 80 new hotels of various brands in the region and provide 19,000 new rooms.

The big push will lift Marriott’s regional scope to 23 hotel brands. Worldwide, the hotel group now fields an astonishing 30 brands.

Two Marriott brands – Moxy and Delta – will arrive in the region for the first time. Marriott now has in the Asia-Pacific pipeline over 500 properties expected to open by 2021.

Marriott International Asia Pacific president and managing director, Craig S. Smith, said 2017 was already shaping up to be a great year for Marriott across the Asia-Pacific.


“We are looking at nearly 80 new properties slated to open their doors this year, which means an average of two hotels a week from now till the end of the year. With our larger portfolio of individually distinctive brands across destinations, we now provide guests greater access unprecedented choices and unparalleled benefits on their travels whether for business or leisure.”

With over 550 operating hotels and more than 170,000 rooms, growth momentum in Marriott’s Asia Pacific business remains strong. Moxy Hotels, which Marriott describes as its “Next Gen boutique-hotel brand for the ‘always on’ and digitally savvy”, will mark its entry to the region with the opening of Moxy Tokyo before the end of this year.

Meanwhile, Delta Hotels, a premium Marriott brand deriving from Canada, is set to debut with Delta Hotels by Marriott Shanghai Baoshan slated for this summer in suburban Shanghai, China.

Marriott plans to further lift its resorts portfolio in Asia Pacific with 16 new properties expected to open in 2017. They include the Ritz-Carlton Langkawi in Malaysia, Courtyard by Marriott Siem Reap in Cambodia and the Fiji Marriott Resort Momi Bay in Fiji.

Marriott now boasts more than 100 million loyalty members. The company expects that over 140,000 associates will wear the Marriott badge at its company-operated and franchised hotels in Asia Pacific by the end of 2017.

In China, Marriott is working closely with over 150 hospitality schools and colleges through internship programs to help talented youth launch careers in Asia’s booming hospitality industry. The company is finalising a strategic partnership with the Asian University for Women (AUW) based in Bangladesh.

Members of Marriott’s best-in-class loyalty programs consisting of Starwood Preferred Guest (SPG), Marriott Rewards and Ritz-Carlton Rewards can now access over 6100 properties worldwide.

Smith added: “As a company that puts people first, our growth is really a reflection of our talented associates. By the end of 2017 we will have created over 20,000 jobs across Asia Pacific, offering our talented people the chance to grow and achieve their career goals with us.”

A year of record growth for Marriott included the acquisition of Starwood Hotels & Resorts Worldwide, Inc, in late 2016. Marriott International’s global portfolio of 30 brands now includes St. Regis, W, JW Marriott, The Luxury Collection, Westin, Le Méridien, Renaissance Hotels, Sheraton, Autograph Collection Hotels, Tribute Portfolio, Four Points by Sheraton, Fairfield Inn & Suites, Aloft, and Element.

Written by Peter Needham





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