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Marriott Hotels Again Invites Travel Influencers and Enthusiasts to Submit Bold Ideas on That Could Change the Future of Travel

February 10, 2014 Corporate No Comments Email Email

Following up on the successful launch of its, Marriott Hotels, the flagship brand of Marriott International, Inc. (NASDAQ:MAR), today launched a new round of co-creation for 2014 in the United States and – for the first time – the United Kingdom. Ideas from the public submitted to through the end of April will be entered into a co-creation contest.*

The grand-prize winner will travel to the company’s Bethesda, MD headquarters to work alongside Marriott experts on forward-thinking projects in its innovation lab, The Underground.

Geared towards modern travelers who seamlessly blend work and play, has been soliciting travel ideas for design, culinary, wellness and technology since it launched with the brand’s Travel Brilliantly marketing campaign in June 2013. Visitors to the site can also watch videos of innovations Marriott Hotels is working on now for the future of travel.6a0128763ee05d970c01a51165c199970c-800wi

”With Travel Brilliantly, Marriott Hotels is rethinking the travel experience beyond the four walls of the hotel,“ said Mara Hannula, vice president of Marketing, Marriott-endorsed Brands. “As we transform the iconic Marriott Hotels brand, we are continuing to engage our guests, giving them a voice in co-creating the future of travel with us.“

A panel of four judges — Shira Lazar, Host/Founder of What’s Trending, Faris Yakob, Founder, Genius Steals LLC, Chris Baer, Director of Innovation at Marriott, and Anjana Kallarackal, grand prize winner from’s first co-creation contest — will choose the next grand-prize winner.  In addition, three first prize winners will receive prize packages, including items from Herschel Supply Co. and Brookstone** that will enable brilliant travel.

From more than 700 submissions to in last year’s co-creation contest, Kallarackal’s concept, a healthy and nutritious vending machine, rose to the top. Kallarackal traveled to the London Marriott Hotel Grosvenor Square to work with Marriott Hotels’ experts and local innovative partners, Simon Prockter, the Founder/CEO of Housebites, Shaun Clarkson, interior designer and owner of Pitfield Café, and Laurence Holloway, recipient of the 2013 British Young Business Award for his company, Lovestruck, to further develop her winning idea. A video of Kallarackal’s trip can be viewed on Once fully developed, her inspirational idea will come to life at a Marriott Hotels’ property later this year.

As a part of Marriott Hotel’s transformation for the next generation of travelers, the iconic brand continues to innovate globally. With the expansion of mobile check-in feature globally on the Marriott Mobile app, guests can check-in to 350 Marriott Hotels’ properties in 19 countries, using their smartphones. By the end of 2015, Marriott Hotels expects to fully introduce its re-designed Greatroom Lobby, to all hotels globally. The Greatroom Lobby is designed for the next generation traveler who blends work and play, demands style and substance, and requires technology. Additionally, as the industry leader in hosting meetings, Marriott Hotels recently introduced new concepts for the mobile worker including Meetings Imagined, theMeeting Services App (Red Coat Direct) and Workspace on Demand.

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