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Marriott Hotels and Shira Lazar — Host of “What’s Trending” — Celebrate Transformative “Travel Brilliantly” Campaign with Evening of Innovation

July 30, 2013 Hotel News No Comments Email Email

MHR - Build your guestroomThe host and co-founder of the Emmy-nominated “What’s Trending,” Shira Lazar joined with Marriott Hotels for an evening of innovation as part of the brand’s “Travel Brilliantly” campaign.

Guests at last night’s interactive cocktail party at the San Francisco Marriott Marquis got to design their own guest room layouts on an interactive table, and test four banquet chairs – one of which could be implemented in Marriott Hotels’ properties throughout the world – and vote for their favorite on Twitter.

Marriott’s “Travel Brilliantly” campaign is engaging influencers, experts and travelers to submit their groundbreaking ideas to improve the modern travel experience in the realms of design, culinary, health & wellness and technology on Lazar, who is one of the judges on, will choose the grand-prize winner from among the most innovative consumer- generated ideas. The winner will have the opportunity to travel with and design future innovations alongside Marriott experts, impacting travel for the next generation.

MHR - Guests mingle in The View LoungeLazar welcomed guests to The View, the hotel’s scenic lounge on the 39th floor, where they were asked to engage in and re-imagine the future of travel through a series of live interactive stations showcasing the brand’s latest innovations, including the Greatroom lobby concept, restaurants, meetings and guest room desks. In addition to designing their own guest rooms and testing new banquet chairs, attendees visited the iPad kiosk to submit their ideas on to co-create with Marriott on the future of travel. Event-goers were asked to join in the conversation by posting event highlights and by incorporating the designated #TravelBrilliantly hash tag into posts.

MHR - Matthew Carroll and BloggersMarriott Hotels’ evening of innovation was co-hosted by prolific, high-profile bloggers Matt Armendariz (of culinary blog, “Matt Bites”), Cassandra Lavalle, (of design-oriented “coco+kelley”), Stefanie Michaels (of travel blog “Adventure Girl”) as well as Matthew Carroll, Vice President, Global Brand Management, Marriott Hotels.

Furthering Marriott Hotels’ transformation, the iconic brand has been innovating throughout its hotels globally.  Re-designed lobbies and public spaces known as Greatrooms are being rapidly deployed for the next generation of travelers who seamlessly and effortlessly mix work and play, and believe that travel enhances both. Who value technology as central to their lives, and recognize the importance of style and design. As the industry leader in hosting meetings, Marriott is introducing new concepts designed for the new mobile worker including Workspring at MarriottRed Coat Directand Workspace on Demand. Additionally, Marriott Hotels has recently unveiled its “underground”Innovation Lab in its Bethesda, MD headquarters, which provides inspiration for the interactive table featured at the event.

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