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Marriott innovates meeting planning with new designer website

June 30, 2015 Headline News, Meeting Venues No Comments Print Print Email Email

Once upon a time, organising a meeting was just making sure the overhead projector was plugged in and the pencils were sharp.


(L-R) Florencia Aimo, Jane Cai, Peggy Fang Roe, Matt Griggs

But now, according to Marriott International, meetings are an opportunity to hone your teams skills and performance with themed, active brainstorming sessions.

“We’re looking to innovate the process of meeting planning,” says Ms. Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific at Marriott International, “While others may focus on just meeting logistics, Marriott is reimagining the experience. The Meetings Imagined website makes sure that regardless of the meeting, the user experience is extraordinary, and the objective achieved.”

To drive this new innovation in planning meetings, Marriott International has launched a specially designed website to assist event planners in organising and implementing meetings and corporate events with a novel twist.

It is claimed this digital innovation is unlike anything else in the industry with its ability to transform a meeting into an experience. Using a familiar and proven user-friendly interface, Meetings Imagined is modelled on the photo-gathering site Pinterest. Similar, because users can gather inspirational images to spark creativity and set out the objective of their meeting.

Marriott International says they have identified the purpose for meetings is to: celebrate, decide, educate, ideate, network, produce and promote ideas. Meetings Imagined is designed to encouage meeting planners to structure their meetings to meet specific needs. The website includes elements that make up the structure of a meeting from the setup, to the food and drink options, technology and supplies, and experiences.


In tandem with the new site, Marriott International has introduced a Meeting Services app that includes a chat function so that MICE organisers can connect with Marriott’s event team before and during the event. The team can then respond immediately to any issues or requests and inform the planner of how the request is being handled.

As of this year, the Meeting Services app is available in 20 languages and available at 100 hotels under Marriott Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection and Courtyard by Marriott across the region. The app will be available to meeting planners who use Marriott’s facilities through the following brand names:

– Marriott Hotels: Red Coat Direct

– JW Marriott: JW Event Concierge

– Renaissance: R.E.N. Meetings Expert

– The Ritz-Carlton: ((chime))

– Autograph Collection: Meeting Services App

– Courtyard by Marriott: Courtyard Connect

See the new Meetings Imagined website at www.meetingsimagined.com

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