Marriott International, Inc. today announced it is projecting to open more than 30 luxury properties in 2019, furthering the company’s global perspective on luxury travel with its ensemble of eight distinct luxury brands. Through the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott and Bulgari, Marriott International continues to push boundaries, creating new guest experiences which meet the needs of the evolving luxury traveler. With an unrivaled network of landmark hotels and resorts in more than 60 countries and territories today, Marriott International is poised to expand its luxury footprint with more than 200 properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio, from Sri Lanka to Bermuda and Morocco to Kenya.
“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travelers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritizing your wellbeing,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International. “From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
The Future of Luxury Travel Will be Defined by Personal Discovery
A global luxury study conducted in partnership with creative agency Team One revealed that luxury travelers of today are traveling not just to discover the world, but also to discover something about themselves. Edmundson continued: “When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge. Travelers have become active participants in the trips they are taking – they are more engaged and vested than ever before. Ultimately, global luxurians are becoming ‘creators’ in every aspect of their travel experience and for this group, travel is no longer a departure from reality, it is the reality.” With a rapidly growing global footprint and eight distinct luxury brands, Marriott International is uniquely positioned to deliver on these new expectations, inviting globally-minded travelers to look at the world through a new lens. “For our guests, we strive to go beyond offering moments of delight, to creating experiences that will profoundly inspire and transform,” said Edmundson.
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