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Martinique and Haiti from the Caribbean Block played tourism promotion as they proudly showcased their unique culture at the 2013 Festival Creole

November 26, 2013 Tourist Boards No Comments Email Email

Countries use different approaches to be seen and to remain relevant in today’s world of tourism.

The annual Festival Creole that has been staged in the Seychelles for the last 28 years remains the only gathering of the Creole Community of Nations to meet and to showcase their creole culture and their people in all the diversity that exists in the Creole Speaking World.

Dede and Emeline.The Indian Ocean islands of the Seychelles, La Reunion and Mauritius inclusive of Rodrigues Island have always played the Creole Card as they all have to a degree the same history. The Caribbean also has a group of Creole Islands with Martinique, Guadeloupe, Guyana, Haiti and others being more known. The USA of America also has Louisiana with New Orleans being part of the Creole Speaking World. Then Cap Vert also prides itself as being also Creole in its own way.

This is the interesting diversity in the Creole Community of Nations that has made the Festival Creole that is held annually in the Seychelles what it is today as so well covered by the International Press. Victoria, the Capital of the Seychelles is today regarded as the Capital of the World of Creoles, and it is in Victoria that the Creole Community from around the World gather every year in October to mark International Creole Day and to celebrate together the Creole Culture, the Creole Cuisine, the Creole Music, the Creole Dance and the recognition of the Creole Literature.

Martinique this year had their renowned artist Dede Saint Prix and Haiti had Emeline Michel with her band performing at the Festival Creole’s Opening Ceremony and at the open air music show.

The participation by these two islands has propelled them into a new and increased visibility in the world of tourism. In this difficult and very cut throat industry that tourism remains, it is always interesting to see destinations who make the extra effort to remain relevant and to be noticed.

Coverage of the 2013 Festival Creole gave the needed coverage to Martinique and Haiti. Just last week articles in the UK out during the World Travel Market tourism trade fair articles spelled out the approach of these two Caribbean tourism destinations to be relevant in the world of tourism.

Trade Fairs have been the traditional norm for tourism destinations to increase their visibility and for them to remain relevant in this competitive industry. But is that enough today?

Can participation in known and respected cultural activities be an added plus especially when they are not in your own backyard?

Successful tourism destinations have now moved down this path and using the press at the same time as the way forward.

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