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MAS to refresh and improve Aussie offerings

October 6, 2015 Aviation, Headline News No Comments Email Email

egtmedia59Malaysia Airlines will tighten connections in Kuala Lumpur for Australian travellers, refresh its brand and introduce a host of flight and ground service improvements.

The campaign to restore consumer confidence following the twin disasters that hit the airline last year is part of the Mueller touch. The airline’s chief executive Christoph Mueller, who took over the helm early this year, previously turned around Irish carrier Aer Lingus. He aims to do the same for Malaysia Airlines.

New seats, catering, in-flight entertainment, lounge enhancements, improved punctuality and tighter connections are among the offerings Mueller described in Kuala Lumpur, the Sydney Morning Herald reported.

Something new would be introduced every few months, he said and Malaysia Airlines would release details in December. Product and service improvements would start to emerge in the first quarter of 2016.

Mueller ruled out re-naming the carrier, saying the brand “just needs a refresh”. Changes will include new staff uniforms.

Malaysia Airlines cut back capacity to Australia last year after the MH370 and MH17 disasters, axing Brisbane flights completely.

Mueller says he is considering restoring more capacity to Australia but the Kangaroo route is less important to the carrier now, with Middle Eastern carriers having become dominant in moving Australians between Australia and Europe.

The Sydney Morning Herald quoted Mueller using an unusual phrase: “What we currently have in Australia should be the seabed with potential for increases should the market grow.”

Written by Peter Needham

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