Malaysia Airlines, under the direction of chief executive Christoph Mueller, has signalled its intention to compete keenly in the Australian market with the rollout of new business class seats and spacious business class configuration.
The seats, which recline into fully flat beds, will be fitted to the A330-300 aircraft that MAS flies on routes to and from Australia.
The Malaysian carrier is sharpening its premium competitive edge to wrest market share from rivals like Qantas, Singapore Airlines, Cathay Pacific and Emirates.
Malaysia Airlines unveiled its new A330-300 business class seats at the World Travel Market in London yesterday. The new seats, to be introduced in April 2016, will see all 15 A330-300 aircraft fitted with the new configuration by September 2016.
The business class seat pitch measures 43 inches with a width of 20.6 inches and length of 76 inches (fully flat). The airline described it as one of the best received business class seats in the industry.
The seats come with increased working space with 90% of all seats having direct aisle access due to the 1-2-1 and 1-2-2 seat layout, with extra stowage space for personal items. Each seat is equipped with a Panasonic 16-inch touch-screen inflight entertainment system. The new layout will give many passengers the privacy of having no neighbour.
“Every aspect of the new product has been carefully designed with the passenger’s comfort and needs in mind,” the airline said.
Malaysia Airlines Group chief executive Christoph Mueller said the new seats and configuration were designed to give “a superb space for work, play or sleep. All of our A330 business class seats will now feature fully flat beds allowing our guests the ultimate in comfort and versatility”.
Mueller said the new product would make Malaysia Airlines more competitive against other full-service carriers, and was “part of the airline’s push to be more customer centric, offering new, personalised and innovative products”.
Malaysia Airlines’ A330-300 has 27 business class seats and 263 economy class seats.
Written by Peter Needham