MasterCard Asia Pacific Destinations Index reveals Sydney, Melbourne and Brisbane as the top destinations in Oceania
MasterCard estimates that in 2016, 20.1 million international travellers will spend 327.1 million nights in Oceania, the most popular destination being Sydney with a projected 3.7 million visitors, followed by Melbourne with 2.7 million and Brisbane with 2.6 million.
According to the MasterCard Asia Pacific Destinations Index, the Australian cities will be followed by Auckland, New Zealand in 4th position, with around 1.6 million visitors. The island territory of Guam looks likely to round out the top 5 with 1.4 million visitors.
While the three Aussie destinations are expected to rank 21st, 27th, and 30th on the full 167 Asia Pacific destination list in terms of overnight arrivals, the total nights category reveals their true mettle. Once they arrive in Australia, international visitors don’t want to leave the sun, sea and sights.
It is expected that visitors landing in Sydney will spend an average of 25.1 nights in Australia, the second highest number in the region. Visitors touching down in Melbourne will stay approximately 24 nights, earning Melbourne 6th place, while those disembarking in Brisbane will spend 22.7 nights in the country, placing the Queensland capital 7th overall. When it comes to nights spent, Oceania more than triples the Asia Pacific average of 5.2 nights with a lengthy 16.3 nights.
The longer visits come with a corresponding increase in expenditure. Travellers are expected to spend $AUD8.5bn in Sydney, up from $AUD5.8bn in 2009, and splash $AUD5bn in Brisbane, up from $AUD3.7bn. The biggest rise in spending looks to be in Melbourne where visitors will fork out $AUD6.6bn in 2016, a huge increase from the $AUD3.7bn spent in 2009.
Andrew Cartwright, SVP and Country Manager at MasterCard Australia said,
“Australian cities top dream destination lists of people across the globe, and it’s no wonder that visitors want to stay to make the most of our country’s natural beauty, cultural events and great shopping.”
“Leaps and bounds in payment technologies have made travelling easier. Whether travellers are hitting the sand or the slopes, they now have access to safe and secure payment methods when abroad such as the recent strong demand for prepaid travel cards. There is also an opportunity for Australian businesses to tap into, and benefit from, the growth in expenditure.”