Summer Fridays in New York City are about to get even better for Mastercard cardholders. The company today announced the Mastercard Fareback Friday program. Cardholders who tap to pay for their subway ride at any station between 42nd Street – Grand Central and Atlantic Avenue-Barclay’s Center along the 4, 5 and 6 lines will get a refund on their fare. This program will be effective every Friday in June and July.
The Mastercard Fareback Friday program has been designed to get people familiar with tapping their Mastercard cards on MTA’s subways.
The company also announced that when Mastercard cardholders use their cards to tap and pay in the subway, or at merchants that accept contactless payments in the city, they will be eligible to receive Priceless Surprises. These surprises include unique entertainment, sports and culinary experiences in New York City.
“Mastercard is thrilled to partner with the MTA to completely transform the experience for commuters in New York City,” said Linda Kirkpatrick, executive vice president, U.S. Merchants and Acceptance. “Mastercard cardholders who tap their cards or phones at subway turnstiles will benefit from shorter wait times and a slick experience. Mastercard will be the first to offer cardholders an incentive to tap and pay for their subway ride.”
Cardholders should look for a Wi-Fi style logo on the front or back of their credit or debit cards to determine whether they have tap-and-pay capability. Even without this symbol on their cards, Mastercard cardholders can add their debit or credit card to their mobile wallets on their contactless-enabled devices to tap and pay at the turnstile, or at merchants who accept these payments.
Commuters will be eligible to receive a maximum refund of up to $5.50 (equivalent to two rides) every Friday during June and July.
“Whether it’s your vacation or your daily commute, a good travel experience can make all the difference,” said Al Putre, OMNY Program Executive at the MTA. “We’re excited that companies like Mastercard are helping our customers use this new way of paying.”
From Portland to New York, Mastercard has been working with 20 cities across the country to streamline the experience for commuters. Mastercard’s chip technology, coupled with its tokenization service, will allow commuters to tap to pay with their cards or phones without ever exposing their card numbers.
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