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MasterCard Priceless Cities Grows to 36 by Year’s End

October 13, 2014 Statistics & Trends No Comments Email Email

MasterCard today announced that its Priceless Cities platform will be available in 36 cities and marketed in 53 countries allowing global travelers to gain exclusive access to 500 priceless experiences and more than 500 local offers by year’s end.

With 34 cities live now, recently added destinations include Munich, Las Vegas and Hawaii with Riviera Maya, and Tokyo being added by December 2014.

“As consumers everywhere get ready for the upcoming holiday-travel season, Priceless Cities can help them answer the age-old question ‘what do you want to do today’ in ways they probably have never dreamed of, “ said Raja Rajamannar, chief marketing officer, MasterCard. “Our local teams on the ground are curating one-of-a-kind experiences that truly money cannot buy.”

With its range of exclusive offers available today, MasterCard is delivering an amazing selection of priceless dining, shopping, sports, entertainment and lodging experiences including:

  • Priceless Las Vegas: cardholders can get exclusive access to walk inside the ropes as an Honorary Observer at TPC® Summerlin
  • Priceless Rome: private tasting tours of Eataly’s flagship store
  • Priceless London: priority to jump to the front of the line to ride the London Eye
  • Priceless Miami: lead the coin toss at the Sony Open

Since the launch of the first city, Priceless New York in 2011, two million MasterCard cardholders have taken advantage of thousands of exclusive curated experiences and special access.

MasterCard launches major marketing campaign called “One More Day” 

According to a U.S. Travel Association study, last year American workers left 429 million vacation days on the table. This finding inspired MasterCard to launch its One More Daycampaign with a goal to create a national movement to encourage Americans to make a social pledge to take “one more day” of their well-earned time off.  The campaign is designed to create category awareness of MasterCard as a preferred travel service provider.  To date it has garnered over 22,000 pledges, and this week saw #OneMoreDay trending over #NLCS (National League Championship Series) on Twitter. MasterCard views Priceless Cities as one way to inspire Americans with great ideas to spend their vacation or day off.

Rajamannar concluded, “As cash travel continues to rapidly decline, MasterCard has some of the most important responsibilities in the travel industry, as we provide the tools, resources, safety and convenience that today’s connected consumers expect, and we’re committed to creating those Priceless experiences before, during and after their trip.”

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