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Mastercard Redefines Affluence for Asia Pacific

March 15, 2017 Business News No Comments Email Email

Mastercard has refreshed its Affluent platform in Asia Pacific with an elevated suite of premium dining and travel rewards and services. Available exclusively for World and World Elite Mastercard consumer credit cardholders in the region, Mastercard now provides enhanced value, catering to the evolving desires of Asia Pacific’s burgeoning Affluent population.

An international hub of enriching cultures, experiences and opportunities, Asia Pacific’s state-of-the art business facilities and iconic travel destinations make it the perfect place for Affluent consumers to live, work and play. According to the Mastercard Global Destinations Cities Index, half of the world’s top destination cities are in Asia Pacific, making it a prime stop for relaxing holidays, exciting events and global business.

With consistent economic growth and rising spend power, Asia Pacific’s Affluent consumers are exerting greater influence on global commerce directives and marketing efforts than ever before. By 2020, Asia Pacific will have the largest population of High Net Worth Individuals (HNWI), with an expected annual growth rate of 10.3% in 2017[1]. In 2015, Asia Pacific surpassed North America as the region with the highest HNWI wealth of US$ 17.4 trillion.

These shifts have re-defined the lifestyles and spending priorities of Asia Pacific’s Affluent consumers. According to Jenn Ong, Head, Consumer Credit, Asia Pacific for Mastercard; Asia Pacific’s Affluent consumers are highly sophisticated and discerning, preferring experiential luxury over material possessions.

“Growing in affluence and influence, Asia Pacific’s consumers are shaping the notion of what luxury means today. Our insights, mined from card spend, travel patterns and consumer journeys, give us a deep understanding into the Affluent consumer and their greatest passions,” said Ms. Ong.

“Our latest research found that social activities, such as overseas holidays and fine dining with loved ones are some of the key priorities amongst consumers in the region. These learnings are especially crucial as we build compelling offers, as part of our commitment to provide cardholders with superior value,” she said.

As part of the refresh, Mastercard’s revitalized program ushers in a comprehensive suite of benefits around its core consumer passion pillars: Travel, Dining and Peace of Mind. Some of the exciting offers include an array of exclusive benefits at some of the world’s pinnacle luxury properties, a 10% cash rebate of the total tax refund covering 29 countries, priority reservations and exclusively curated seasonal menus by avant-garde visionaries and Michelin-starred chefs at 20 top restaurants globally, complimentary bottle of wine when dining at more than 100 participating restaurants across China, Hong Kong and Singapore, with a minimum spend[3], an exclusive buy-one-get-one handcrafted beverages offer at all HABITŪ cafes in Hong Kong, , as well as e-Commerce Protection for eligible online purchases made with World Mastercard cards.

Benefits may vary across card products and issuers. For more information on cardholder benefits, please visit:

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