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MasterCard Start Path on a Mission to Engage Best Startups from Asia Pacific

March 16, 2016 Business News No Comments Email Email

Technology and data are transforming the way consumers and businesses interact with each other, driving a need to bring new ideas to market with greater speed. The right corporate-startup partnership gives startups an accelerated path to scale innovative solutions.

The MasterCard Start Path Global program has been designed with that objective and has launched a call for applications across the globe. Since 2014, Start Path has provided more than 60 startups a variety of operational support, mentorship, and investment to develop the next generation of commerce solutions.

Start Path in Asia Pacific

Start Path has seen success in the Asia Pacific region and is intensifying its search here as a continuing reminder of the innovation potential of the area. In Asia Pacific, the program is currently working closely with startups including Moneytree and ViSenze.

Moneytree joined the Start Path program late last year. The startup’s cloud-based personal finance app and financial data aggregation platform lets users track their financial account balances. Through Start Path, Moneytree is exploring technology integration and new business opportunities with MasterCard partners in other markets. The program also provides access to customized mentoring from MasterCard experts and connections in geographic locations where Moneytree is looking to expand.

“Startups are actively experimenting with new solutions aimed at transforming the status-quo across a wide variety of industries including financial services, retail, and healthcare” said Stephane Wyper, global lead of MasterCard Start Path. “We can provide critical support through operational expertise and access to a steady pipeline of customers, channels and partners. In just two years, Start Path Global has a strong record of helping startups transform innovations into sustainable business propositions.”

Start Path is also working with ViSenze, a machine intelligence startup and a spin-off of National University of Singapore. Its advanced visual search and image recognition solutions help businesses in eCommerce, mCommerce and online advertising. Using machine learning and computer vision technology, ViSenze can recommend visually similar items to online shoppers, either on e-commerce platforms when they browse or search by uploading a picture, or on content publisher platforms like social media and video networks.

Apply Now:

Each quarter, MasterCard Start Path recruits a new class of startups to embark on the six-month virtual program. The program is currently accepting applications for its next class. The application window to join the next class is open until Monday, March 21, 2016. To apply, visit: The program is open to all non-US based startups.

How to Apply to Start Path Global:

  1. Submit your application at by 5 pm GMT on Monday, March 21, 2016
  2. Receive email confirmation of your application from the Start Path team                                                                    o   For some companies, the Start Path team will contact you for a call to further discuss your application.
  3. The Start Path team will invite 20 companies to a Pitch Day in Toronto on May 11 and 12, 2016                                o   The Pitch Day is an opportunity not only to pitch for selection into the program, but also to meet with big-brand partners of the program.
  4. Eight companies will be provided with an offer to join the program.
  5. The program will kick off with an immersion week in June 2016 (location to be confirmed)

Two information sessions will be held to walk interested groups through the application process:

  • Wednesday, March 16, 9am GMT
  • Wednesday March 16, 5pm GMT

To register, please click here:

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