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Mastercard survey on Consumer Purchasing Priorities: Valentine’s Day

February 14, 2017 Statistics & Trends No Comments Email Email

The latest Mastercard survey on Consumer Purchasing Priorities revealed that two-thirds (65%) of Hong Kong consumers plan to go out for a meal to celebrate Valentine’s Day this year, while a quarter (28%) prefer to spend it with a loved one at home. The survey also explored the spending priorities of consumers in the region on this celebrated occasion. of the study include:

  • Going out for a meal is found to be the favorite activity for Hong Kong couples (65%) spending Valentine’s Day together this year.
  • One-third of Hong Kong respondents (34%) prefer to spend a romantic evening at the cinema, while a quarter (28%) prefer to stay home.
  • More than half of respondents (60%) plan to surprise their loved ones with a gift.
  • Most consumers surveyed in Hong Kong plan to buy flowers (26%), clothes and leather goods (25%) or jewelry (19%) as Valentine’s Day gifts.
  • Hong Kong consumers were found to be the second most generous in Asia Pacific with Valentine’s Day gifts, reporting an average budget of around USD282 (equivalent to approximately HKD2,200), lagging only China with an average budget of USD310 (equivalent to approximately HKD2,418).
  • Nearly half of local respondents (46%) consider Valentine’s Day as the best day to propose or receive a marriage proposal. In Vietnam, over three-quarter of respondents (76%) share this sentiment, followed by a majority in mainland China (68%).
  • Similar to other counterparts in Asia, only a minority (8%) of local respondents plan to go to the theatre on this romantic occasion.
  • Across the region, Men plan to spend around 25 percent more than women on gifts. There is also great disparity in the Valentine’s Day gifts male and female consumers plan to purchase – flowers for men, clothes and leather goods for women.

The latest Mastercard survey on Consumer Purchasing Priorities – Travel, Dining & Entertainment, Education, Money Management, Luxury Shopping, Valentine’s Day, and Discretionary Spending was conducted between October and December 2016. 9,123 people in 18 markets[1]across Asia Pacific aged 18-64 were surveyed on their spending plans for Valentine’s Day. Of the 9,123 surveyed, 412 were based in Hong Kong. Data collection channels include internet surveys, in-person interviews, as well as telephone and Computer Aided Telephone interviews, with the questionnaire available in both English and local language, whenever appropriate or necessary. The Index and its accompanying reports do not represent Mastercard’s financial performance.

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