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Matsumoto Hotel Kagetsu Rebranded Reopening

34f2a767-8897-417a-9fc2-91ae85af9afbMatsumoto Hotel Kagetsu (Address: 4-8-9 Ote, Matsumoto, Nagano, Japan, No. of guest rooms: 89, General Manager: Mitsuhiro Goto) is proud to announce its reopening on Tuesday, April 5, 2016, rebranded with a new concept and renovated facilities, as a new member of the “Collection of Beautiful Japan” operated byAGORA Hospitalities Co., Ltd.

With this rebranding, which incorporates the character of the region and the hotel’s nearly 130-year history into the concept of reviving the “Matsumoto Lifestyle, Simple Beyond Beauty,” and design based on this concept, the hotel has a new down-to-earth, utilitarian flavor. Mingei (“art of the people”) was a folk art movement in 1920s and 1930s Japan that advocated aesthetic principles including tarikibi (finding “beauty in powers outside the self”), considered an inevitable outgrowth of the natural environment, terrain, and traditions of Japan. The new Matsumoto Hotel Kagetsu will apply this principle by employing concierges who are deeply connected to the local region and can offer discerning travelers the best possible experience in Matsumoto.


Matsumoto Hotel Kagetsu has been transformed over the years by additions and renovations, and by re-designing each part of the hotel in the style of the period when it was built, we have strengthened the distinctive character of each building, while emphasizing the hotel’s identity as a collection of multiple buildings, thus aligning it with the scale of the surrounding environment in which many historic buildings remain. In specific terms, the three buildings are each painted a different shade ranging from white to gray, showcasing the flavor of the era when each was built and giving the overall structure a sense of three-dimensionality.

The reception floor where guests are first welcomed is dominated by dark brown tones and has a solid, dignified air, with impressive stained glass accents referencing the tradition of Western-style architecture in Matsumoto. By contrast, the newly opened shop is a bright, airy and simple space, which is available to outside customers as well as hotel guests. The space’s design is intended to maximize visiting guests’ and customers’ appreciation of the merchandise presented in it.


A concierge well versed in all aspects of Matsumoto is on duty in the lobby at all times. The spacious lobby has a romantic atmosphere, featuring various pieces of local Mingei folk-craft furniture.

《Guest rooms》
Beautiful Matsumoto Mingei furniture is found in the guest rooms as well, giving them a delightfully distinctive atmosphere. The hotel’s main building has high ceilings and a liberating sense of spaciousness, while the annex has features such as wood-beamed ceilings and stucco walls that maintain the ambience of 1887, when it was founded.

《Restaurant I;caza [ikaza]》
The restaurant’s concept is “Nagano terroir” (local Nagano character), supervised by Soshi Ueno, executive chef at an Alliance hotel elsewhere in Nagano Prefecture. Its name, I;caza [Ikaza], is also a local touch, meaning “Let’s go!” in the Nagano dialect. The cuisine employs fresh local ingredients with maximum effectiveness, with an extensive lineup of splendidly simple and modern dishes.

《Coffee Shop YATORO-ONKAN》
The aroma of coffee and the folksy flavor of Mingei furniture create a warm atmosphere, and the coffee is brewed with the finest beans and the famous local soft water.

《Shop tsumugu》
Woven into daily life in Matsumoto, like threads of a tapestry, is wisdom handed down over generations and enriched by the Mingei folk art tradition. The word tsumugu means “to spin” (as in spinning yarn), and the shop is committed to conveying the knowledge and wisdom of traditional crafts and lifestyles spun together over the centuries into a rustic tapestry, based on the hotel’s overall concept of “Mingei Philosophy:

General Manager  Mitsuhiro Goto

General Manager Mitsuhiro Goto

Matsumoto Lifestyle, Simple Beyond Beauty.” We hope that guests will bring things they encountered during
their stay, such as the dressing gowns provided for wearing inside the hotel, back home with them and use them to
improve their lifestyles.

Executive Chef  Soshi Ueno

Executive Chef Soshi Ueno

Based on the core concept of “Mingei Philosophy: Matsumoto Lifestyle, Simple Beyond Beauty,” we at Matsumoto Hotel Kagetsu aim to be a facility the local community is proud of and a positive contributor to the region.

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