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Maui joins Destination NSW and CCIA to increase regional holidays in NSW

March 6, 2014 Motoring No Comments Email Email

Australia’s premium motorhome brand, Maui, has partnered with Destination NSW and the Caravan and Camping Industry Association of NSW (CCIA) to launch a domestic travel campaign encouraging Australians to ‘step right into their caravan and camping holiday’ and see more of regional NSW.

The digital campaign, which runs until mid-year, will direct would-be travellers to visitnsw.com, where they’ll find a one-stop-shop to investigate driving routes, accommodation, destinations, tips and deals to plan the perfect caravan and camping holiday.

As part of encouraging Australians to see more of NSW, Maui is offering up to 25% off bookings for travellers exploring the State between 3 March – 30 June 2014.

The campaign has run successfully for four years, but 2014 marks the first year of Maui’s involvement, said Kate Meldrum, GM Marketing and Customer Experience.

“We hope the initiative will inspire more Australians to explore their own backyards. Regional NSW is the perfect backdrop for a self-drive holiday – from gourmet local food offering and stunning wineries to the many coastal playgrounds and natural scenic beauty.

“In addition to housing handy tips and extensive information all on the one website, we hope our deals during the campaign will see more Australians jump into a Maui and explore all that NSW has to offer,” said Kate.

Maui’s premium motorhome fleet includes three custom-built vehicle models, sleeping two, four and six people – catering for larger and smaller groups.

“Our vehicles are designed with stylish and comfort travel in mind, much like apartment style living on the road. With plenty of space for all items required when discovering regional NSW, holidaymakers can pack until their heart’s content,” said Kate.

Minister for Tourism and Major Events, George Souris, said: “Caravanning and camping is a growing market for tourism in NSW, and makes up 28 per cent of visitor holiday nights across the state. This makes it a vitally important part of the tourism mix.

“The decision to launch this new campaign follows the tremendous success of last year’s effort, which saw more than 130,000 visits to the campaign webpage,” he said.

For more information on the campaign, visit: http://www.visitnsw.com/things-to-do/caravan-and-camping

For more information on Maui’s deals visit: http://www.maui.com.au/motorhome-hire-promotions/Pages/visit-nsw-in-a-campervan.aspx

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