Accor is pleased to announce the recent appointments of Janelle Neeve in the role of Communications Manager and Rocky Rosebery in the newly created position Social Media and Communications Coordinator.
Both to report to the Director of Communications Ginni Post, Janelle will assist to implement Accor’s communication strategy, managing events and campaigns to promote Accor and its hotel brands across Australia, Pacific. Moving across from her current role as Marketing Coordinator, Rocky will manage Accor’s social media presence as well as supporting the communications team to generate traditional media coverage.
The creation of Rocky’s new role recognises the shift towards online media as a news source and the increasing importance of social media for Accor’s brands.
Director of Communications Ginni Post said: “We’re excited to see our online channels continue to evolve and develop over the next few months. The additional support for our team, and Janelle’s ability to lead and integrate multiple PR campaigns, will be invaluable as we continue to expand our footprint of hotels.”
Janelle brings a wealth of travel experience to the role, having worked for Tourism New Zealand, in both New Zealand and London, and more recently as Communications Manager for Australian hotel group, TFE Hotels. Prior to this, Janelle worked agency-side with clients such as Air New Zealand, Expedia and the Northern Territory, as well as for the Department of Families and Community Services promoting the 2015 NSW Women of the Year Awards.
“Short domestic getaways are continuing to become the holiday of choice for many Aussies, and I’m thrilled to join Accor as we continue to grow our Australia, Pacific portfolio of hotels. I intend to work very closely with our hotel teams with the goal to increase earned media results and brand loyalty for all of our brands,” Janelle said.
With over five years’ experience working across social media channels within specialist social agencies, Rocky has worked on a variety of consumer engagement campaigns for high-profile tourism clients such as Tourism Australia and Carlson Rezidor Hotel Group.
Rocky and Janelle will be based at Accor’s corporate office in Sydney, alongside part-time Communications Executive Angela Cowley. Janelle will be covering Rebecca Freestun’s role while she takes parental leave.