Taiwan’s Bureau of Foreign Trade, under the Ministry of Economic Affairs, has been sparing no effort to steer Taiwan’s MICE environment towards becoming a vital MICE destination in Asia. One of the most recent achievements by its Taiwan’s MICE Pilot Program (MEET TAIWAN) was making possible Takeda Pharmaceutical (China)’s April 2015 Annual Meeting with 1,600 Participants held in Taiwan.
Takeda Pharmaceutical Co. Ltd., a renowned international pharmaceutical enterprise based in Osaka, Japan, entered the China market in 1994 with a view on China’s rapid economic development and booming demand for medical and health care. Currently Mr. Lu An-Bang from Taiwan serves as Takeda Pharmaceutical (China)’s CEO, managing over 2,000 employees.
The MEET TAIWAN team, after becoming aware in July 2014 that Takeda (China) was considering Taiwan as a potential destination for their annual meeting, quickly made contact with the company’s decision-making team to express a welcome invitation from Taiwan and encouraged them to hold their meeting in Taiwan. The customized services MEET TAIWAN offered included selecting and recommending appropriate event venues and accommodations, organizing site inspections, introducing cooperating companies, meeting with related government agencies, assisting in resources integration, preparing welcome gifts, and recommending professional consultants. As a result, Takeda Pharmaceutical (China)’s Annual Meeting occurred in Taiwan and to great success.
Takeda Pharmaceutical (China)’s Annual Meeting took place in Taipei from April 17th to 21st with 1,600 of their employees from all over China. The schedule covered a company meeting, seminar, and training examination, along with sightseeing tours to Taipei City and nearby tourist sites. Four-star hotels including Grand Hyatt, Regent, Sheraton, and Howard served as their temporary residences, and aside from the group tour fee of NTD15,000 per day, the average consumption at duty free shops was NTD24,000 per person. In total, the group generated approximately NTD240 million in economic benefits for Taiwan.
During the trip, Takeda China CEO Mr. Lu visited with the leader of the MEET TAIWAN program, Mr. Walter Yeh, who is also the Executive Vice President of TAITRA, to express his appreciation for the assistance from the planning stage all the way throughout the trip. Mr. Lu pointed out that as a native Taiwanese he feels proud of his homeland, therefore he brings his employees to Taiwan with the hope that they would get to know Taiwan better. In his opening remarks at the annual meeting, Mr. Lu particularly encouraged his employees to spend all their money and purchase as much as possible in Taiwan, and mentioned he wished to hold events in Taiwan again in the future. He stated that Taiwan is the ideal business meeting destination.