MEET TAIWAN, a flagship MICE promotion project led by the Taiwanese government, kicked off a series of overseas road shows featuring corporate incentive tours to Taiwan between April 13 and 17 in Urumqi, Suzhou, and IT&CM China in Shanghai, attracting over 380 MICE industry practitioners, media, and corporate representatives to participate in business talks on organizing corporate incentive tours heading to Taiwan.
One road show highlight was the presentation of the “Taiwan Value Go” program to potential Chinese corporate travelers. Leveraging the benefits offered by MEET TAIWAN, destination management companies (DMC) and travel agencies may receive up to a NT$100,000 subsidy as long as they bring at least 200 corporate travelers for incentive travel to Taiwan. DMCs and travel agents are encouraged to customize itineraries for their corporate travelers with Taiwan-specific offerings, for example to include cosmetic medicine, a Hakka expo, or creative cultural activities that enable tourists to experience the best of Taiwan.
As a result of MEET TAIWAN efforts, presenters from five-star hotels, travel agencies, destination management companies, and professional conference organizations representing the full MICE industry chain in Taiwan gathered together for the first time for a MICE promotion event. They were introduced to more than 400 Chinese professionals from automobile, healthcare, and FMCG industries and generated insightful business conversations.
According to statistics, nearly four million Chinese tourists visited Taiwan in 2014. Because of its comprehensive tourism resources, Taiwan has become one of the most favored destinations in terms of incentive tours. The frequent flights, short flight time and favorable visa regulations for Chinese tourists also appeal to individuals and corporations — such attributes, and many more, resulted in 110 corporate groups to visit Taiwan and generated over US$38 billion in returns since 2009.
More corporate travel promotion road shows will take place in Harbin, Beijing, and Lanzhou in China this coming August. With full government support, corporate travel and incentive tourism will certainly lead Taiwan’s MICE industry and rise to the top of China’s destination spectrum.