Eyeing tremendous business opportunities in the Asian market, MEET TAIWAN, the MICE promotion program led by the Ministry of Economic Affairs, hosted a promotion roadshow in Japan from June 27 to July 3 presenting Taiwan as a top destination for MICE activities.
The event bridged six Taiwanese MICE organizations with Japanese partners and has already successfully resulted in 1,000 Japanese tourists planning to visit Taiwan for incentive tours this year. In addition to Japan, the promotion event shifted to Southeast Asia markets that included Thailand, Malaysia, and Singapore in late July.
The promotion roadshows in Osaka and consisted of six partner briefings and several business matching meetings. Taiwan MICE representatives from China Airlines, Asia Concentrate Corporation, Palais de Chine Hotel, Taiwan Tour, and Ably Conference & Exhibition Co., Ltd introduced customized offerings and team building activities, each having much experience in cooperating with Japanese companies. Palais de Chine Hotel, for example, has served numerous Japanese MICE groups, and that is an important factor for Japanese corporate travelers. A famous Japanese cleaning company was looking for corporate travel destinations in Asia for their 50th anniversary, and is now determined to choose Taiwan as a direct result of the roadshow and hearing of the available fine services and experienced teams.
Japan has long been one of Taiwan’s most important and prominent MICE partners, with the growth of Japanese tourists coming to Taiwan ranked 2nd for five consecutive years. Taiwan also welcomed 1.64 million visitors in 2014, which was an increase of 15% from 2013 despite the decreasing willingness of Japanese to travel abroad caused by depreciation of the yen. Agnes Lan, Deputy Managing Director of MEET TAIWAN, addressed the importance of the Japanese market at the networking event: “Japan is our main customer for corporate travel, and we’ve noticed that Japanese corporate travelers often find our railway culture and historical resources interesting. We’ll be offering more customized programs and hope to present you the best of Taiwan.”
Many Japanese conglomerates, including the likes of Suzuki Motor Corporation, Asante Group, and Panasonic Corporation, have embraced the beauty of Taiwan, and visitors are most often pleased with the island’s diverse offerings. With the huge success of previous promotion roadshows and over 220 companies attracted by world-famous cuisine and MEET TAIWAN programs, Taiwan anticipates advancing on the world stage. –