Influential international travel buyers will get a taste of the Canberra region’s offering first-hand while in Canberra this week for a major travel export event.
Familiarisation visits of what’s on offer in Canberra and its surrounding region form part of the Australian Tourism Export Council’s annual industry event, Meeting Place, being held in Canberra from 29 to 30 November.
A group of 34 Inbound Tour Operators – who sell tours and packages to international travel wholesalers – spent the past two days in Canberra visiting key attractions and experiences. They split into three smaller groups to explore the surrounding regions of Hilltops, Snowy Mountains and the Eurobodalla/Sapphire Coast preceding Meeting Place.
It is the first time the flagship ATEC event, that this year has attracted 350 delegates, has been held outside of Sydney in more than 40 years and VisitCanberra Director Ian Hill hopes it will inspire influential travel buyers to look more closely at the Canberra region’s diverse offerings.
Mr Hill said the enthusiastic ACT branch of ATEC, comprising 40 members, had worked closely with the national office on the Meeting Place event.
Event speakers include:
- Digital Futurist, Chris Riddell, talking about how the tourism industry has to keep up with the demands of consumers whose demands for personalisation of service keep increasing.
- Boeing Asia Pacific’s Ron Kent talking about the next generation of flight and the positive impact it will have on long-haul destinations.
- Tourism Australia CEO John O’Sullivan on maintaining Australia’s market share in a world where the competition for the tourism dollar has never been so aggressive.
Meeting Place will be held across four key venues: the National Museum of Australia, Parliament House, Pialligo Estate and QT Canberra.