The study revealed that all but one logistical consideration increased in 2015 when compared to 2013. Furthermore, factors such as access to a destination, facilities and costs surpass all other considerations when selecting a future meeting location.
Additional highlights from DestinationMAP 2015 include:
- Destination websites and trade shows were shown to matter more to meeting planners than traditional/digital advertising.
- Sources that are personal or directly connected to a meeting planner are found to be the most trustworthy and highly valued.
- Preference, behavior and perception indicate that meeting planners are most familiar with three markets in North America: Orlando, Florida; Chicago, Illinois; and Las Vegas, Nevada.
- Increasingly, meetings of 1,000 or more attendees make up the largest major meeting segment.
- The majority of meeting planners consider a convention center’s proximity to hotels to be equally as important as support received from the convention center.
- Requests for proposals (RFPs) submitted to hotels either directly or through a national sales office declined compared to 2013. The number of RFPs sent to CVBs went unchanged.
DestinationMAP is a comprehensive study of meeting planners and the meetings market in North America. The report provides a detailed description of meeting planners’ preferences and their perceptions of 40 North American markets. DestinationMAP is in its 16th edition, which allows for trend analysis of the issues most important to meeting planners in site selection.
For more specific insights into the nature of the meetings market, the performance of specific meetings in a destination and the preferences of meeting planners, please contact:[email protected].