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Melbourne Star Appoints Sales Star to Lead New Growth

May 8, 2017 Appointments No Comments Email Email

Melbourne Star Observation Wheel has appointed Nicole Hill as its new head of Sales and Marketing.

Ms Hill has an extensive background in tourism, events and hotel management, most recently as Senior Sales Manager at Wyndham Hotel Group, where she managed a sales team who looked after 23 hotels in Australia, SE Asia and the South Pacific.

She joins the leading Victorian tourism attraction a few months after Melbourne Star celebrated its third birthday and carried its one-millionth guest. The appointment coincides with plans to launch an exciting new food and beverage range and an events and functions package that will showcase the state’s renowned culinary offering.

“My recent background is in events and hotels and I’m looking forward to working with the team at Melbourne Star to develop new event and food and beverage offerings for the bigger customer base,” Ms Hill said.

“We want our event and function packages in the sky to reflect the food for which Melbourne is famous and to make Melbourne Star the number one tourist attraction in the city.”

Melbourne Star offers a 30-minute journey in air-conditioned, panoramic cabins, which give guests stunning views of Melbourne and beyond, while audio commentary reveals hidden stories of the world below.

Whether it’s the bays and ports sparkling in the sun during daytime flights or the twinkling lights on the towers, boats and bridges after the sun sets, the Melbourne Star Observation Wheel is the perfect place to enjoy a bird’s-eye view of the world’s most liveable city.

Ms Hill says winter is her favorite time of year to enjoy the 360-degree views from one of Melbourne’s iconic tourist attractions.

“I love the thought of toasty heated cabins in winter but there’s never a bad time of year, or a bad time of day to get a sparkling view of the world’s most liveable city,” she said.

Managing Director, Toshiya Kawasaki is excited about the breadth of experience Ms Hill brings to Melbourne Star. “Nicole has worked extensively in the event industry in the United States so brings an international perspective to Melbourne Star,” Mr Kawasaki said. “During her four years at Philip Island Nature Park she developed new events and packages which increased visitation and revenue, so she knows how to manage an iconic tourist attraction.”

Ms Hill is also excited by planned development and growth at Harbour Town and New Quay, including the launch of an UBER-8 cinema complex by Hoyts, which she believes will make this area one of the most dynamic in Melbourne.

Melbourne Star is perfectly positioned to take advantage of the rapid commercial and residential growth in this part of the city.”

Melbourne Star Observation Wheel is at 101 Waterfront Way, Docklands. It is open daily from 11am. Last ticket sales close 45 minute prior to advertised closing time. Last flight leaves 30 minutes prior to advertised closing time.

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