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Melbourne Star Observation Wheel A Guiding Light for Tourists

May 7, 2014 Attraction No Comments Email Email

The Melbourne Star Observation Wheel, the only giant observation wheel in the Southern Hemisphere, is proving a popular and important first stop for visitors to the city.

Melbourne Star CEO Chris Kelly said the uninterrupted 360-degree views across the city and up to 40 kilometres beyond combined with a wealth of information about Melbourne’s history and many special features had seen the observation wheel fast become a strong drawcard for tourists as well as locals since its opening in late December 2013.

“As we’d always hoped, the Star is quickly becoming a popular first port of call for newcomers to Melbourne and a must-do experience,” he said. “It’s an ideal place get your bearings in an hour or less. You get the extensive views of the city and a unique perspective of the city layout and there is a guide to the many things Melbourne has to offer.”

 Mr Kelly said the Star’s Tales of Melbourne, a striking and colourful range of interpretative story panels in the pre-boarding area, were proving particularly popular. The panels detail informative and fun facts about the city and state, including its history and heritage, innovations, and key attractions.

“Feedback from tourists has been great,” he said. “They love the information and are able to fine-tune their ideas about what to see and do in Melbourne and its surrounding regions. Many have told us they’ve spent up to an hour absorbing and enjoying the detail. In fact, many Melburnians would be surprised at what they might discover about their city from the Tales of Melbourne.”

The Melbourne Star’s nightly LED lighting display, running from dusk until midnight, is also proving a hit, with visitors returning to enjoy the city skyline at night.

“They enjoy not only a stunning light show but the completely different experience that is Melbourne at night,” Mr Kelly said.

The Melbourne Star attracted more than 90,000 visitors in its first three months of operation and Mr Kelly said visitor numbers would continue to grow strongly as the company undertakes more extensive marketing activities in key international markets.

“Every month new records are broken in terms of international visitor arrivals into Melbourne, especially from Asia,” he said. “We’ll be working hard to ensure everyone knows Melbourne Star is the best starting point to begin an experience of Melbourne.”

The Melbourne Star Observation Wheel is open daily from 10 am to 10 pm, with last admission at 9.30pm. Adult tickets are $32.00, children’s tickets are  $19.00 and a range of Encore Package tickets allow visitors to enjoy a daytime and evening ride on the Star.

The Melbourne Star is 120 metres high, equivalent to a 40-storey building, and the structure supports 21 fully enclosed air-conditioned glass cabins, each accommodating up to 20 guests.

 The Melbourne Star is the first, more complex, solid steel wheel design to be built in the world to this size.

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