Melco Crown Entertainment Limited (“Melco Crown Entertainment” or the “Company” or “we”), a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia, today unveiled the new hotel brand created for the new fifth hotel tower at City of Dreams – Morpheus, which is named after the God of Dreams. The brand differentiates itself by embodying a new contemporary, simple yet stunning, and sophisticated kind of luxury like no others. Morpheus signifies the beginning of a new wave of opulent hospitality experience in Macau that has the potential to attract visitors from global destinations.
Mr. Lawrence Ho, Chairman and Chief Executive Officer, and Mr. Jaya Jesudason, Executive Vice President, Construction and Design of Melco Crown Entertainment, was joined by the honorable officiating guests from the Macao SAR Government: Mr. Lionel Leong, Secretary for Economy and Finance, Dr. Alexis Tam, Secretary for Social Affairs and Culture, and Mr. Wang Xindong, Secretary-general of the Central People’s Government Liaison Office of the Macao Special Administration Region, to unveil the new hotel brand name of the new fifth hotel tower at City of Dreams – Morpheus.
Morpheus, the new luxury hotel situates at a prime location within the premium integrated entertainment complex, City of Dreams, in Cotai, Macau. Its new vision on design, architecture and luxury is a unique representation of sophistication, smartness and conscientious contemporary hedonism. Morpheus champions a philosophy of quality in substance, which gracefully balances simplicity and style in an up-to-the-minute expression. The new hotel at City of Dreams is expected tocommence operation in 2018.
“The new hotel brand Morpheus is designed to satisfy and inspire the dreams of tomorrow’s most sophisticated and aspirational international travelers. The intricately elegant tower that embodies Morpheus is the world’s first free-form exoskeleton high rise. It is another of the Company’s striking world’s first contribution to Macau to expedite the city’s development into a world center of tourism and leisure. We pride ourselves on being the curator of excitements and we strive to build the coolest, most distinctive integrated resorts. This world-leading architectural masterpiece at City of Dreams is destined to become an icon in the Macau skyline and to set a new benchmark for a contemporary ultra-luxurious hospitality experience,” said Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Crown Entertainment.
Mr. Lawrence Ho, Chairman and CEO of Melco Crown Entertainment, introduced the new hotel brand Morpheus, which represents a new kind of contemporary luxury that is sophisticated, smart and conscientious.
“We take a long term view on Macau and are dedicated to providing innovative and best-in-class hospitality, impeccable resortdesign with truly world-class entertainment and non-gaming attractions. Adding Morpheus into our mix is another demonstration of our faith in the city. We believe we are doing the city proud, and at the same time, leading Macau into an exciting future.”
Mr. Lionel Leong Vai Tac, Secretary for Economy and Finance said, “The Macau SAR Government is committed to the balanced development of the gaming industry and has always encouraged the operators to provide more non-gaming offerings. We appreciate the continuous effort of the gaming industry in creating world-class entertainment and non-gaming offerings. We are delighted to see another iconic landmark being erected in the heart of Macau. We believe it will further enhance Macau’s development of economic diversification.”
Dr. Patrik Schumacher, Principal of Zaha Hadid Architects, explained the design concept behind Morpheus, the world’s first free-form exoskeleton high rise.
Dr. Alexis Tam Chon Weng, Secretary for Social Affairs and Culture said, “Having a new hotel designed by an architect as significant as the late Dame Zaha Hadid enriches not only the architectural but also the hospitality landscape of Macau. We are glad that Melco Crown Entertainment has chosen Macau to debut the Morpheus brand which offers avant-garde hospitality unseen in Macau. It will further reinforce Macau’s reputation as the World Center of Tourism and Leisure.”
Mr. William Cornish, Vice President – Construction of Melco Crown Entertainment, shared the construction challenges faced by this architectural project.
Morpheus will be situated in the iconoclastic mega sculpture designed by the late Dame Zaha Hadid, DBE. The new tower is one of the last and most brilliant designs created by the legendary architect. It presents the world’s first free-form exoskeleton architectural composition incorporating a number of architectural and technological breakthroughs. Inspired by jade artefacts, no two pieces on the structure are the same. It comprises two towers with a total of 39 floors, connected at both the podium levels and the roof. A series of voids gives it sophistication and volume along with a distinctive appearance as well as exciting internal space. This epitome of contemporary luxury offers state-of-the-art amenities and courteous, accommodative world-class earnest and attentive services to guests that satisfy the subconscious beyond the physical senses.
Macau and Hong Kong media representatives were given a ‘Sneak Peak’ hard-hat tour at the new hotel tower at City of Dreams.
The unparalleled accommodations housing approximately 780 guest rooms along with suites, sky villas and duplex villas and the unique quality of luxury hotel services will be perfectly complemented by guest facilities exceeding 5-star hotel standards topped off by an infinity swimming pool some 130 meters above the ground. Among these will stand out three posh villas with an interior private pool presenting a truly exclusive experience for our VIP guests. Morpheus will also offer yet another choice to guests who already appreciate our gastronomic delights at City of Dreams with a dining experience at sky bridges presenting a panoramic view over Cotai. A good array of premium food and beverage outlets will serve a range of international cuisines. Twelve high speed observation lifts through the atrium with spectacular views of the interior architecture will whisk guests from one spot to another. In creating these facilities we will tap the greatest talent available to make sure Morpheus delivers the best of luxurious experience.
Guests of Honor attending the press conference included: Mr. Lionel Leong Vai Tac, Secretary for Economy and Finance, Dr. Alexis Tam Chon Weng, Secretary for Social Affairs and Culture, Mr. Wang Xindong, Secretary-General of the Central People´sGovernment Liaison Office in Macao SAR, and Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Crown Entertainment.