Melco Resorts & Entertainment Limited strives to contribute to the growth and future of the communities it serves and is dedicated to local youth development. Recently, approximately 30 students and professionals from University of Macau (UMAC)’s Faculty of Business Administration and the Macau Marketing Institute (MMI) were invited to a backstage tour of Studio City’s latest entertainment show Elēkrŏn, followed by a dialog exchange session with Melco’s marketing management executives, including Mr. Raymond Lo, Senior Vice President of Casino Sales, Marketing & Operations, to discuss the latest in marketing strategy planning. A total of 90 pupils, professionals and academic staff from the two institutions enjoyed the Elēkrŏn show performance, courtesy of Melco.
Ms. Akiko Takahashi, Executive Vice President, Chief Officer of Human Resources and Corporate Social Responsibility of Melco Resorts & Entertainment, said, “Youth development and education are key pillars of Melco’s corporate social responsibility. We are delighted to support this learning opportunity in collaboration with UMAC and MMI, and hope the experience of visiting Melco’s world-class premium leisure facilities, seeing the behind-the-scenes action and meeting our management team inspires creativity and innovation for the students and professionals in the field of marketing; as well as to offer valuable insight and exposure to related careers.”
Ms. Jean Chen, Dean and Chair Professor in Accounting and Finance, University of Macau, commented, “As a specialist institution focused on business management, University of Macau’s Faculty of Business Administration aims to nurture talent in leadership and management in Macau and its neighboring regions. The event broadens horizons for students by enabling on-the-ground experience, promoting interaction between students and marketing practitioners to help stimulate the healthy development of Macau’s marketing industry. It also plays an important part in supporting interaction and cooperation between business management schools and the industry.” Mr. Danny Chao, Chairman of Macau Marketing Institute, added, “Offering Macau’s new generation of students benficial insight into current marketing-related trends and industries before graduation, the event will surely be a success in attracting further interest in Macau’s marketing industry from local youth. The Macau Marketing Institute strives to help talented students in Macau attain international recognition as chartered marketers, equipping them for the opportunites created by the Belt and Road Initiative and developments in the Greater Bay Area, to jointly seize openings and be further integrated and adapted into the global market.”
As of the end of April, Melco has extended close to 13,000 invitations to community beneficiaries to enjoy Elēkrŏn as part of its corporate social responsibility (CSR) program to promote the arts.
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