Meliá Hotels International amongst the top 20 Spanish companies in corporate reputation, confirming its market leadership
Meliá Hotels International, the largest hotel company in Spain, is the travel and tourism company with the best corporate reputation according to the Corporate Reputation Monitor (MERCO) which has recently announced its ranking of the top 100 most prestigious companies in Spain. The company led by Gabriel Escarrer was named the best travel and tourism company for the third consecutive year, and also rose 13 positions in the overall ranking to 18th place. This record improvement is the highest recognition of the excellence of the company business and corporate responsibility models, which over the past three years has enabled the hotel company not only to weather the global crisis, but also to consolidate its international growth and drive innovation in the industry.
Meliá Hotels International also improved its position in the MERCO Leaders ranking, with Gabriel Escarrer now occupying 48th position. The company’s position amongst the top 20 highest ranked Spanish companies, is also an indication of the strength of a company which is about to celebrate its 60th anniversary and remains loyal to its original family nature and strong values. For Gabriel Escarrer, “the travel industry has shown its ability to contribute to the economic recovery and growth of this country. This effort has made our company stronger, more competitive and more valued today than ever before”.
Throughout 2014, the company’s internationalisation has been significant. After opening 5,000 new rooms and signing over 20 new hotels, the company is now operating in 40 countries on four continents. Its talent pool, which is also increasingly international, and the high level of commitment of its more than 41,000 employees are other factors which have been critical to the company’s growth and its strength as a first class global hotel manager. As part of its People Management model, Meliá has made a great deal of progress with regard to reconciliation, internal promotion and international talent development, as well as promoting new technologies for training and knowledge management and distribution.
As for the business performance, the company recorded improvements in all its hotel divisions in 2014. The growth of its main indicator, RevPAR, or revenue per available room, (+8.7%) was much higher than competitors (+4.7%), thanks to the strategic focus on revenue management and optimisation, commercial excellence, and constant improvement in its products and brands. In this regard Meliá Hotels International has given a strong boost to innovation in the industry, one of the main factors behind a strong reputation. With the renovation of its classic Sol Hotels & Resorts brand, the company has started a revolution in the resort business based on the personalisation of experiences rather than the traditional model of “sun and beach” hotels. Meliá and its partners have invested over 100 million euros in a pioneering project to reposition the destination of Calvià Beach (Magaluf, Mallorca), which has led to an improvement in the quality, profitability and sustainability of the hotels in the area.
With regard to social responsibility, the company led by Gabriel Escarrer has also made progress with regard to responsible business practises, strategic alliances to protect children, employability of the disadvantaged, responsible consumption, university students or the promotion of heritage and culture.
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