The Spanish tourism industry is responsible for approximately 11% of the nation’s Gross Domestic Product, the highest rate among developed countries, followed by the US with 8.5% and France with 7%.
The importance of the industry can be understood by remembering that Spain has a population of 47 million people and received just over 70 million foreign tourists in 2016, making it the third largest destination in the world after the US and France. Having managed to remain a benchmark destination internationally for decades, “brand Spain” is now synonymous with tourism.
Spanish tourism companies have had, and still have, much to say about tourism, with a good number of Spanish multinational companies leading the global hospitality and travel industries, and having contributed decisively to the development of leading tourist destinations such as the Mexican Caribbean, the Dominican Republic or Cuba.
In this context Meliá Hotels International stands out as the leading Spanish hotel company and the third largest in Europe, with more than 370 hotels in 44 countries, and for the fourth consecutive year has also been named by the prestigious MERCO monitor as the company with the best reputation in the Spanish travel industry.
In addition to size and financial performance, stock markets and all of our stakeholders attach increasing importance to factors such as financial strength and solvency, sales and marketing management, leadership and people management, innovation, Corporate Social Responsibility or the capacity for globalisation, among others, all factors that make up what we call our “corporate reputation”.
Meliá has received this award in a year in which it is celebrating its 60th anniversary, proving that a company which is now present in 44 countries and listed on the stock market, but which started out as a family business, continues to grow without ever losing sight of the principles and strong set of values which have inspired its founder and Chairman since the 1950s.
The challenges our Company faces in the current international environment are considerable, but rankings such as the Merco monitor are an important recognition of Meliá’s strategic approach to internationalization, innovation, our commitment to the communities in which we operate, our excellence in hotel management and sales and marketing, together with rigorous financial management, which have all have led us successfully through the turbulence of an international crisis from which we have emerged even stronger than before.
The methodology and results of the Merco index are public and are subject to an independent review by KPMG in accordance with ISAE 3000 regulations.