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Meliá Hotels International Opens A New Market with the Management of 3 Spectacular Hotels in Saidia Med Morocco

February 5, 2014 Hotel Openings No Comments Email Email

Anasshouir Alami, Chairman of the Board of Directors of Société de Développement Saidia (SDS), and Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International, signed an agreement today in Rabat by which the hotel company will manage three new hotels to be developed in the tourist destination of Saidia Med.
SDS is a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund, and during the announcement of the agreement its Chairman explained that “Meliá has been chosen to operate the new luxury hotels due to its leadership and international experience in leisure travel, which will be key to the development and success of Saidia Med, and also its 250x250TICBannerability to diversify products to improve the segmentation and attractiveness of the destination.”

The hotels to be managed by Meliá join the other properties already operated by major international chains and owned by GDC in Morocco (with over 8,000 existing beds and more than 5,300 under development), and will add 736 new rooms to the destination portfolio.

The project consists of three very distinct hotels, all sharing the same “Meliá” brand and standards of attributes and excellence, and all in the five-star category:

• A Beach Hotel next to the beach in an exceptional location beside the golf course and in the sea front, with 396 rooms, a Spa, Convention Centre, 4 restaurants and 3 bars, a kid’s club and a superb beach club. The hotel promoters estimate that the hotel will require an investment of 440 million dirhams (€39.2 million) and will open in 2016.
• A Club Hotel for families overlooking the golf course with 150 spacious rooms for family leisure for both Moroccan and international guests, especially focused on golf for adults and with play areas and pools for kids. It will open in 2016 after an investment estimated at 200 million dirhams (€17.8 million)
• Thirdly, luxury holiday apartments alongside the beach hotel and sharing its exceptional sea views, with 190 fully-equipped rooms to complete the range of Saidia Med accommodation options, requiring an investment of 300 million dirhams (€26.7 million) and opening in 2017.

The Vice Chairman and CEO of Meliá Hotels International, Gabriel Escarrer, thanked the promoters of the project for their confidence in Meliá and highlighted the importance of adding new, high-potential destinations to the international luxury hotel supply: “along with growing leisure travel, we are also seeing a growing demand for superior quality, and travellers seeking the exclusive and unique experience that our Meliá brand offers guests thanks to its unique attributes and service culture. Almost 60 years of experience and the leadership of Meliá in the leisure hotel business offer the firmest guarantees for the development of this spectacular destination.”

The three Meliá hotels are the company’s first in Morocco, underlining the confidence of the leading Spanish hotel company, with a presence and market-leading position in key global vacation destinations, in the potential and values of this beautiful destination on the northeast coast of Morocco.

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