The Singapore Tourism Board (STB) is pleased to welcome Meliana Halim as its new Manager Oceania across Australia and New Zealand. Based in the Sydney regional office, Meliana will be managing the MICE portfolio, helping to maintain the destination’s reputation as Asia’s most prized and award-winning business and conference hub.
Meliana’s new role, reporting to the Area Director Oceania, will include implementing and developing business strategies for the MICE segment. These initiatives have been designed to raise awareness and drive consideration of Singapore as a destination that is constantly evolving with new, exciting offerings, while still retaining its unique cultural charm.
Her appointment comes as STB Oceania launched a new initiative, Meetings & Incentives STARS, at their MasterMICE networking events in Sydney and Melbourne last week. The new award scheme offers MICE intermediaries star points based on bookings and group numbers, which can be redeemed for cash incentives.
“I am excited to join the Singapore Tourism Board family and to be able to work together with hoteliers, airlines and DMCs in encouraging MICE and Business Traveller groups to visit Singapore. It has been a goal of mine to be part of a Tourism Board and as Singapore is such a vibrant and exciting destination, I expect this job will be a real pleasure. I can’t wait to meet everyone and get started!” said Meliana.
Meliana brings over 15 years of travel and tourism industry experience to the Oceania team, including existing relationships with wholesalers, airlines, hoteliers, conference organisers, Destination Management Companies (DMC), National Tourism Organisations (NTOs) and trade shows. Prior to joining Singapore Tourism Board, Meliana was the Senior Sales Manger for Australia at Warwick Hotels & Resorts, managing B2B, B2C and groups for their six South Pacific properties. Meliana also spent time at Air Pacific (now Fiji Airlines) as their National Sales Manager for MICE and groups.
Sharon Lam, Area Director Oceania, commented: “Meliana is a great addition to our local Singapore Tourism Board team. MICE is an important focus for us and we believe Meliana has the skill set, contacts and passion to help us grow our MICE footprint even further across the ANZ market and help keep Singapore top-of-mind as Australia’s choice business events destination.”