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Members Get It — Introducing a New Experiences Marketplace and Elite Benefits

April 21, 2016 Hotel News No Comments Print Print Email Email

Marriott Rewards, the award-winning loyalty program of Marriott International, Inc. (NASDAQ: MAR), today announced three new benefits that make it easy for members to explore the things they love and experience travel to the fullest.

  • The new Marriott Rewards experiences marketplace gives all members, including The Ritz-Carlton Rewards members, even more access to a collection of unique, curated experiences.
  • For an initial group of Elite members of Marriott Rewards, a new Elite concierge service will provide them with a dedicated concierge so that their travel experience is both seamless and tailored to their individual needs.
  • Guaranteed late checkout will give Gold and Platinum Elite members of Marriott Rewards and The Ritz-Carlton Rewards increased flexibility and peace of mind when they travel.

“We’re evolving how we engage with, recognize, and reward our loyal guests,” said Thom Kozik, Vice President of Loyalty at Marriott International. “Loyalty is not just about our members choosing to stay with us. We want to make their travel more seamless and personalized, and we also want to deliver memorable experiences that go beyond the stay. Giving our members even more flexibility, freedom, and opportunity to enjoy what they love most about travel—and life—is one of the best ways we can show our loyalty to them.”

Experiences marketplace

With the experiences marketplace, all Marriott Rewards and The Ritz-Carlton Rewards Members can pursue their passions by choosing from a wide array of curated special events and opportunities for discovery. Whether it’s tickets to one of the hottest shows on Broadway; a once-in-a-lifetime chance to hang out with your favorite sports team; or a private cooking lesson or wine tasting with a world-famous chef or sommelier, members can redeem Marriott Rewards or The Ritz-Carlton Rewards points to access a marketplace of unique experiences that allow them to explore their personal interests in the most meaningful and memorable ways. The experiences marketplace will be available globally to all members in late May.

Elite concierge service

An initial group of Elite members of Marriott Rewards will be invited to participate in a new Elite concierge service. By developing a relationship with the member, the concierge will be able to anticipate their unique needs, ensuring the member’s preferences are recognized and their desires are met before, during, and even after their stay. The concierge will be able to reserve on-property amenities like restaurants, spa treatments and golf, as well as make arrangements for special occasions. The service will launch in late May first for U.S. members of Marriott Rewards traveling worldwide and will continue to expand. Marriott Rewards will actively engage with this group of charter members and seek their feedback to refine the service.

Guaranteed late checkout

The guaranteed late checkout benefit will be available to Gold and Platinum Elite members of both Marriott Rewards and The Ritz-Carlton Rewards who will enjoy a more seamless travel experience when planning their trip. These members will receive a guaranteed late checkout, which could be as late as 4pm. Members can request the late checkout when making a reservation by phone, when checking in using the Marriott Mobile app, or upon arrival at the hotel. This benefit is available at all fully participating Marriott Rewards hotels with the exclusion of resorts, convention hotels and Marriott Vacation Club. Marriott Rewards and The Ritz-Carlton Rewards will continue to offer Silver Elite members the benefit of requesting late checkout on their day of departure. Guaranteed late checkout launches globally on May 16.

These new benefits are the latest example of Marriott Rewards showing members that loyalty flows both ways. They follow the announcement of exclusive Member Rates which guarantee the lowest price for all members who book direct, and other recently introduced benefits including Points Sharing, Cash & Points, Points Advance, and Redemption Stay Credits.

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