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Members Get More – Introducing a New Experiences Marketplace and Elite Benefits

April 27, 2016 Loyalty No Comments Email Email

Marriott Rewards, the award-winning loyalty program of Marriott International, today announced three new benefits that make it easy for Members to explore the things they love and experience travel to the fullest.

  • Guaranteed late checkout will give Gold and Platinum Elite Members of Marriott Rewards and The Ritz-Carlton Rewards increased flexibility and peace of mind when they travel.
  • The new Marriott Rewards experiences marketplace gives all Members, including The Ritz-Carlton Rewards Members, even more access to a collection of unique, curated experiences.
  • For an initial group of Elite Marriott Rewards Members, a new Elite concierge service will provide them with a dedicated concierge so that their travel experience is both seamless and tailored to their individual needs.

“To reciprocate our Members’ loyalty, Marriott Rewards is going far beyond the usual hotel-level perks,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific at Marriott International. “Our aim is to deliver not only flexibility and freedom, but also exciting opportunities that help our Members enjoy what they love most about travel. These personalized, experiential rewards are our way of giving back to our most loyal Members.”

Guaranteed late checkout

The guaranteed late checkout benefit will be available to Gold and Platinum Elite Members of both Marriott Rewards and The Ritz-Carlton Rewards who will enjoy a more seamless travel experience when planning their trip. These Members will receive a guaranteed late checkout, which could be as late as 4pm. Members can request the late checkout when making a reservation by phone, when checking in using the Marriott Mobile App, or upon arrival at the hotel. This benefit is available at all fully participating Marriott Rewards hotels with the exclusion of resorts, convention hotels and Marriott Vacation Club. Marriott Rewards and The Ritz-Carlton Rewards will continue to offer Silver Elite Members the benefit of requesting late checkout on their day of departure. Guaranteed late checkout launches in Asia Pacific and globally on 16 May.

Experiences marketplace

With the experiences marketplace, all Marriott Rewards and The Ritz-Carlton Rewards Members can pursue their passions by choosing from a wide array of curated special events and opportunities for discovery. Whether it’s an exclusive culinary demonstration with a world-famous chef; VIP admission to concerts and catwalks; or special rewards at a renowned sporting event like HKSEVENS Rugby Week, sponsored by Marriott Rewards in Hong Kong earlier this month – Members can redeem Marriott Rewards or The Ritz-Carlton Rewards points to access a marketplace of unique experiences that allow them to explore their personal interests in the most meaningful and memorable ways. The experiences marketplace will be available globally to all members in late May.

Elite concierge service

An initial group of Elite Members of Marriott Rewards will be invited to participate in a new Elite concierge service. By developing a relationship with the Member, the concierge will be able to anticipate their unique needs, ensuring the Member’s preferences are recognized and their desires are met before, during, and even after their stay. The concierge will be able to reserve on-property amenities like restaurants and spa treatments, as well as make arrangements for special occasions. The service will launch in late May in the U.S. and roll out progressively in Asia Pacific and worldwide. Marriott Rewards will actively engage with this group of charter Members and seek their feedback to refine the service.

These new benefits are the latest example of Marriott Rewards showing Members that loyalty flows both ways. They follow the recently introduced benefits including Points Sharing, Cash + Points, Points Advance and Redemption Stay Credits.

Guaranteed late checkout will take effect in Asia Pacific and around the world on May 16. The experiences marketplace and Elite concierge service will be progressively rolled out in Asia Pacific, after launching in the U.S. in late May.

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