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Merlin Entertainments Group Opening North America’s First-Ever Dungeon Attraction in San Francisco in Summer 2014

March 28, 2014 Attraction No Comments Email Email

Merlin Entertainments Group, the largest entertainment operator in Europe, today announced the upcoming opening of its first Dungeon attraction in North America.

Named The San Francisco Dungeon, the attraction will be located in San Francisco’s historic Fisherman’s Wharf district and is scheduled to open in Summer 2014. Centered on the rich history of the San Francisco area, it is an entertainment experience that will combine hilarious fun with edge-of-your seat live performances.Dungeons_2014_Boat_Ride_San_Fransisco_AW_RGB

With the opening of The San Francisco Dungeon, Merlin Entertainments brings its widely-acclaimed Dungeons experience from London to North America. San Francisco was selected as the first city in the United States due to its vivid and compelling history.

“Through a storytelling journey, The San Francisco Dungeon sheds a whole new light on San Francisco’s rich and authentic history,” said Adrea Gibbs, General Manager, The San Francisco Dungeon.

The San Francisco Dungeon highlights 200 years of San Francisco’s past with tales from the early missions of San Francisco, through the Gold Rush and to the beginning of Alcatraz. As a 60-minute experience, it will guide visitors on a walk-through journey of nine actor-led shows, featuring dozens of authentic local stories, 360-degree theatrical sets, special effects and an underground boat ride. The attraction is designed to make guests laugh and jump in a live action journey featuring stories spotlighting the “underbelly” of the city’s history, with tales of Shanghai Kelly, Miss Piggott’s Saloon, Gangs of San Francisco and Alcatraz.

“Against the backdrop of vibrant sets, authentic costumes and detailed make-up, our actors will portray characters from specific periods in history to tell the stories of San Francisco. It will not only deliver scary fun, but provide a walk into the Bay Area’s unique past,” added Gibbs. “You will laugh until you scream and then laugh that you screamed!”

The San Francisco Dungeon will be located at 145 Jefferson Street in San Francisco’s Fisherman’s Wharf and just a short walk from Pier 39. For more information including hours and admission, please visit

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