Miami Beach Visitor and Convention Authority named North America’s Leading Tourist Board by the World Travel Awards
The Miami Beach Visitor and Convention Authority (MBVCA) has been named North America’s Leading Tourist Board in the 2016 edition of the prestigious World Travel Awards.
Ms. Margaret A. Benua, Chair of the Board, Miami Beach Visitor and Convention Authority and Chris Frost, Vice President, World Travel Awards at the 2016 Caribbean & North America Gala Ceremony (Photo Credit: World Travel Awards)
Competing against other top destinations including Arizona Office of Tourism, Destination DC, Hawaii Tourism Authority, Las Vegas Convention and Visitors Authority, Los Angeles Tourism & Convention Board, New Orleans Tourism Marketing Corporation, NYC & Company, Visit California, Visit Orlando and VisitFlorida. Miami Beach was chosen by over 600,000 industry voters.
Accepting the award on behalf of the MBVCA at the World Travel Awards Caribbean & North America Gala Ceremony, Peggy Benua, Chair of the MBVCA, says, “The board has worked really hard to leverage Miami Beach’s beauty and unique offerings. The Board developed a compelling strategic gameplan to inspire the world to experience Miami Beach’s 7 miles of exquisite beaches, luxury hotels, five star restaurants, cultural institutions and entertaining events. Our messaging certainly has resonated globally.”
The MBVCA will now be competing against other global winners including the Auckland Tourism, Cancun Convention & Visitors Bureau, Cape Town Tourism, Rio Convention & Visitors Bureau, Shanghai Municipal Tourism Administrative Commission, and Visit London, for the title of World’s Leading Tourist Board. The world winners will be announced at the Grand Final Gala Ceremony onDecember 2, 2016 in the Maldives.
“Over and over again Miami Beach has been recognized by the travel community and our peers for this amazing destination,” notes Grisette Roque, Executive Director, MBVCA. “This award is the culmination of a stellar few years of honors and accolades including first place in the 2016 edition of the Travvy Awards, in the category of “Best Wedding Destination, U.S. & Canada“ and a winner in the 2014 and 2015 Magellan Awards by Travel Weekly in the categories of “Destinations | Mobile App” and “Overall Spa Destinations| U.S andCanada. The MBVCA Board has successfully positioned Miami Beach as a top-tier, luxurious, sophisticated and cosmopolitan travel destination.”
The MBVCA Board continues to grow the Miami Beach brand and position the city as a pioneer in the travel industry with several initiatives in the works including launching the Miami Beach API and app. The Board is also dedicated to continuing to work with its partners to successfully market the destination as “Like No Other Place in the World.”