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MICE Bang Released In Guangzhou And Eventown Turned “Alibaba Of The MICE Industry”

July 30, 2015 MICE No Comments Print Print Email Email

In the era of Internet+, China’s domestic MICE industry is undergoing profound changes. Eventown, China’s largest online platform for searching and reserving venues, once again led the tide.


On 8th July, Eventown held a launch ceremony of its new products themed with “MICE industry’s Profitable and Promising” in Baiyun International Conference Center, Guangzhou. On the ceremony, MICE Bang, the cloud-based backstage for MICE companies was officially released.MICE Bang is China’s first one-stop platform serving the entire value-chain of the MICE industry, integrating conference resources purchase, conference intelligent tools and MICE financial services. It will add brand-new commercial values to the MICE companies. Eventown, with the official release, turned “Alibaba of the MICE industry”, providing MICE companies with integrated solutions and continuously driving the evolution of the industry.

MICE Bang relieves the pains of the MICE industry

On the launching ceremony, 300 leading experts of the MICE industry gathered and shared substance on the tendencies and the straitened situation of industrial reform and responded to the pains and confusion of industrial participants, shedding light on the presence and future of the MICE industry both home and abroad. The experts included leading industrial figures like Gu Mingde, General Secretary of the Guangzhou Association of Travel Agencies, Zou Yirong, General Secretary of the Guangzhou Association of Tourist Sites, Zheng Huining, Deputy General Secretary of the Guangzhou Association of Hotels and Jiang Hong, Vice General Secretary of the Shenzhen Association of Tourism.  

Tang Liang, founder and joint CEO of Eventown, made a keynote speech themed with “The Future As I See It- Ten Tendencies of the Development of the MICE Industry“. In the speech, he noted that incentive travel will become a more important business tool and it will find huge potential market. He also pointed out the rapid growth of the Internet will diminish the advantage of the resources monopoly by individual platforms and en era of fine management’s emerging out of the water, meaning that the MICE industry will enter of the new age of “synergy”.

Presently, most MICE companies are inflicted by five illnesses: mismatch of supply and demand because of limited resources, laggard corporate growth due to the slow repayment of advanced cash, errors in docking resulted from the reliance on human in conference management, difficulties in internal purchase control out of the absence of a client credit rating system and hindered expansion of the client network by the companies’ weak planning.

Haunted by the moaning of the MICE companies, Eventown released MICE Bang to satisfy the companies’ growing market demand. MICE Bang is China’s first one-stop platform serving the entire value-chain of the MICE industry, integrating conference resources purchase, conference intelligent tools and MICE financial services. It creatively established a platform for effectively docking information resources, bringing brand-new commercial values to the MICE companies. MICE Bang has five functional features, namely,

precise match of seas of resources. It’s China’s first real-name MICE-related system, allowing both parties of trade to dock under real names and monitor the progress of the project on the real-time basis.

online search and reservation. With its standard storage of data accumulated over years, it can form orders online.

online payment. It supports collection and payment and gateway payment(T+0) and promises to compensate any loss during payment.

Credit rating system. It developed and built the database of the credit records of the MICE industry and issues three-month unsecured loans to eligible companies referring to the database.

Conference management. It makes conference management more efficient by providing MICE companies with various management modules before, during and after the conference.

Eventown again led the industrial upgrading

As China’s first and largest online platform of venue search and reservation, Eventown has in its resource bank 30,000 venues in 152 cities across China, covering hotels, clubs, yachts, malls, ancient architecture and theaters, altogether nearly twenty types. 90% online search and reservation of venues in China took place on Eventown. Since its transformation into an O2O company, Eventown has adopted the “Internet+MICE”development model and taken as its responsibility to facilitate the MICE economy. It has been listed among the Forbes Top 100 Unlisted Chinese Companies for two consecutive years. And the current release of MICE Bang has once again testified its industrial leadership.

According to Dong Hanchun, Director of Operations of Eventown, MICE Bang will offer more services in the near future, such as the certification of service providers as to enhance the inter-connectivity among the providers. MICE Bang 2.0 will consolidate its existing functions and try to serve the MICE companies better by combining international resources.

With a series of products including Evtool , Evetown and MICE Bang, Eventown has become a comprehensive service provider offering integrated solutions to the MICE industry. Like Aliaba the e-commerce giant, Evetown has formed a fledged closed trade loop. And MICE Bang, as the cloud-based backstage for purchase management by MICE companies, will reshape the MICE industry together with other products of Eventown. 

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