Korea Tourism Organization (KTO) organized its annual incentive road show for MICE (Meetings, Incentives, Conventions and Exhibitions) travel last week at Mumbai. Half day road show in the morning had 10 Korean exhibitors showcase their new products and offerings to more than 100 MICE travel agents, event planners and corporate.
Byungsung Lee, Director, Korea Tourism Organization, India with India travel trade and LIN performers
Byungsung Lee, Director of Korea Tourism Organization, India said: “With over 5000 years of history, Korea is a country full of energy and inspirations, with well healed economy and infrastructure. MICE will play a crucial role in attracting Indian tourists to Korea.”
Big presence of Samsung, Hyundai and LG has made Korea well known in Indian households.
Sandeep Datta, Manager-M.I.C.E, Korea Tourism Organisation-India, said: “8000 rooms were added to Korean inventory in 2014. Seoul, Busan and Jeju are best suited for MICE groups. KTO is offering incentives to MICE groups starting from a small group of ten and incentives increase with the group size. Traditional Korean souvenir and a gift are offered to all members of groups.”
Internationally acclaimed music performance group ‘LIN’ performed Korean Traditional Music at the gala evening.
Harmandeep Singh Anand, General Secretary, Travel Agents Association of India (TAAI), said: “Korea has some of the unique entertainment shows like the Nanta show, the speechless musical comedy based on cooking. India’s outbound travel growing at 25 percent annually is expected to reach 50 million by 2020 and makes a great market for leading markets like Korea.”
Korea, which will host Olympics in 2018, has been ranked the 3rd best MICE country in the world after USA and Singapore, and amongst the top 20 countries for overall tourist arrivals- with 40 million tourist arrivals into the country. Growing number of Indians are travelling to Korea. Last year more than 146,000 Indians visited Korea which was a 20 percent growth compared to 2013. KTO is aiming for a similar growth in 2015.
Mr Lee said: “Unique temple stay programs are especially enjoyed by MICE groups for refreshing body and soul.” Our MICE road show comes in the right time when all the event planners and companies are starting to plan their offsite events for the financial year. I am very pleased with positive response we have received especially with the presence of big corporate houses who are generally the final decision makers when it comes to incentive travel and events.”
Amongst the Korea MICE exhibitors were two regional tourism boards namely Busan Tourism Organization (BTO) and Jeju Convention & Visitors Bureau (JCVB), DMCs US Travel, Jane Tour, Kim’s Travel Service, Bosuk Tour, Hana Tour and JBT Korea.
Written by Anand & Madhura Katti