Hyderabad Convention Visitors Bureau and India’s most respected MICE media organization – MICE INDIA have been in a strategic partnership since September 2015. MICE INDIA established in 2000, promotes India as a MICE destination to the world. The first of its kind platform to start sharing industry insights and knowledge on the Meetings Industry with the Indian and International MICE audiences along with being the first and only digital MICE media in India.
Mr. Shekhar Grover, Editor & CEO of MICE INDIA
MICE INDIA takes great pride in partnering and working together with HCVB for promoting Hyderabad as ‘the’ Convention Capital of India. Regular media stories, interviews, articles, meetings and coverage of exhibitions and conventions in Hyderabad and aggressive promotions on Social media (Twitter, Facebook, Linkedin and Youtube) are a regular feature for promoting Hyderabad as a preferred MICE choice. MICE INDIA is a proud partner of the bureau and is constantly engaged in its communication activities. With newer trends that float around the industry on a regular basis, MICE INDIA consistently spreads education about the destination as it is their core competency. Together with HCVB’s content support, MICE INDIA continues distributing healthy content for promotion of Hyderabad to global and Indian audiences.
Perusing through the various opportunities for Hyderabad, the bureau has partnered with many organizations to survey the city’s expanse in becoming the apex of MICE consumerism. Similarly, HCVB’s relationship with MICE INDIA has been favorable in terms of knowledge gathering and sharing enhanced by intensive content marketing. We look forward to working more closely in the coming years and bolstering the idea of handling MICE in the ever-booming Hyderabad, India.
Upon asking Mr. Shekhar Grover, Editor and CEO of MICE INDIA about his views on promotions of both brands (HCVB & MICE India) that serve as a double edged sword in endorsing Hyderabad as a preferred MICE destination, he mentioned “Working Partnerships, Cross-alliances, Information-Intelligence Exchange and Networking is the key to success in current day dynamic business environment and MICE INDIA – HCVB partnership is in complete harmony”