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Michelin In Partnership with TAT Will Be Launching the First Michelin Guide Bangkok This Year

April 24, 2017 Destination Thailand No Comments Email Email

Michelin and the Tourism Authority of Thailand (TAT) have officially announced their partnership for the release of Bangkok selection of The MICHELIN Guide, the world’s most revered and recognized hotel and restaurant reference guide. The selection of the  MICHELIN Guide Bangkok 2018 will be unveiled in the second half of 2017. It will allow all locals, tourists, and business travellers to discover the restaurants recommended by the MICHELIN Guide whatever their budget, tastes, and appetite.

The MICHELIN Guide Bangkok will make Thailand the second country in Southeast Asia and the sixth place in Asia to have its own MICHELIN Guide. Claire DORLAND-CLAUZEL, member of the Michelin Group Executive Committee, comments, “We are particularly pleased with the launch of this twenty-ninth selection of the MICHELIN Guide. Just one year after Singapore, Shanghai and Seoul, Bangkok marks a new milestone in our strategy to deploy the MICHELIN Guide in Asia“.

According to Lionel Dantiacq, President and Managing Director – East Asia and Australia, of the Michelin Group, this partnership is a proof of Michelin Group’s dedication and love for Thailand, the country in which Michelin has been operating with success and pride for more than 25 years, employing around 7,000 people nationwide.

Bangkok stands out as one of the culinary capitals of the world, with amazing cuisines from various types of dining establishments – be it fine-dining restaurants, trendy eateries, and street food hawkers. Our MICHELIN inspectors are eager to discover the city’s culinary treasures, and excited to lend our long-standing credibility to Bangkok’s dining scene.” said Mr. Dantiacq.

Segsarn Trai-Ukos, Secretary General, East Asia & Australia, Michelin Group and Managing Director of Siam Michelin Co.,Ltd. and spokesperson of Michelin Guide Bangkok, Lionel Dantiacq President and Managing Director – East Asia and Australia, Michelin Group, Kobkarn Wattanavarangkul, Minister of Tourism and Sports, Kalin Sarasin, Chairman of the Tourism Authority of Thailand Board of Directors and Yuthasak Supasorn, Tourism Authority of Thailand Governor

The partnership between Michelin and TAT is believed to lay a strong foundation to hype up Bangkok on a global scale through the prestigious Michelin Guide as an international gastronomic destination.

Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, said: “The MICHELIN Guide serves as an influential gastronomic reference to many people around the world. Therefore, we are confident that this partnership between Michelin and TAT will significantly benefit Thailand’s tourism industry at many levels – that is, to attract more high-profile tourists; to help increase their food spending per head  – thus, boosting the business of local restaurants; and to substantially contribute to Thailand’s overall economic development. In addition, by attempting to meet the MICHELIN Guide’s highly respected rating system, local restaurants will keep raising their bars of gastronomic excellence in quality and service.

Slated to be launched at the end of 2017 in a bilingual edition (Thai and English), the MICHELIN Guide Bangkok will be available in both print and digital versions. To learn more about MICHELIN Guide, please visit www.michelin.co.th, or follow updates regarding the MICHELIN Guide Bangkok on Facebook: https://www.facebook.com/MichelinGuideThailand, or enter the hashtag: #MichelinGuideBangkok to find relevant information.

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