Aggregated data for Milan from May through October showed a 51.1% lift in revenue per available room when compared with the same six months from 2014. The absolute RevPAR of EUR129.09 was driven by a 17.8% increase in occupancy to 77.4% and a 28.2% rise in average daily rate to EUR166.68.
Of the six months the event covered, October provided the largest boost with RevPAR surging 75.1% to EUR167.66—the second highest monthly RevPAR value ever recorded for Milan and an October high for the market. Occupancy increased 26.3% to 90.8%—the highest absolute occupancy on record for any month in Milan.
August, generally the weakest month of the year for RevPAR in Milan, produced a RevPAR increase of 67.8% to EUR80.89.
According to Expo Milano, more than 20 million guests were expected to visit the event’s 1.1 million square meters of exhibition area.