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MileagePlus, the loyalty program for United Airlines’ customers, has been awarded the 2018 Frequent Traveler Titan Award as the leading and most innovative airline loyalty program in the Americas. The Titan Awards are awarded to one airline, hotel and rental car company by a board of notable loyalty leaders who have been an integral part of building the loyalty industry.

“It’s a tremendous honor to be recognized by this industry’s leadership for having the best airline loyalty program in the Americas,” said Luc Bondar, United’s president of MileagePlus and vice president of Loyalty. “It is our goal to make sure MileagePlus members are taken care of at every step of their travel journey and we look forward to continuing to find new opportunities to enhance the experience for all of our members.”

“We congratulate United MileagePlus for earning the prestigious Frequent Traveler Titan Award for the Americas,” said Henry Harteveldt, Titan Awards chair and noted airline industry analyst. “Our distinguished panel of six travel industry loyalty pioneers recognizes MileagePlus’s industry-leading strength and value across the Americas.”

United continues to enhance its MileagePlus program, offering members new ways to earn and redeem miles as well as increased benefits. Highlights from the last 12 months include:

  • The launch of the new United MileagePlus Explorer Card, which now offers an expanded 2 miles per $1 spent on hotel stays and restaurant purchases in addition to 2 miles per $1 spent on purchases with United, valuable travel credits and inflight benefits and discounts.
  • The introduction, with BP, of the only program in the U.S. that lets customers earn and use U.S. airline miles at the pump for gasoline purchases.
  • Recent enhancements to the MileagePlusX app to enable more ways for members to earn and redeem miles every day while shopping or dining.
  • Continued expansion of MileagePlus Exclusives, allowing members to use miles on unique and memorable experiences with a VIP touch across a wide range of mileage levels.
  • Increased checked baggage allowance for Premier members.
  • A new boarding process for all customers, allowing Premier 1K and Premier Gold members to board in an earlier group.