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Miles & More launches Chinese name and logo

July 2, 2013 Loyalty No Comments Email Email

Today, Miles & More, Europe’s largest frequent flyer programme, officially launches its Chinese name and Chinese logo.

The introduction of its Chinese name aims to provide a more locally dedicated loyalty programme to Chinese members and attract more potential passengers to join the programme. Currently, Miles & More has more than 500,000 members in China and belongs to one of the most popular frequent flyer programmes in the market. With the brand new Chinese name “飞常里程汇”, Miles & More represents itself as a unique, rewarding miles gathering programme for Chinese members.

“The launch of our Chinese name and logo is part of our 20 years anniversary celebration and a milestone of Miles & More’s development in China. From now on, Chinese passengers can experience the localized touch of the programme, which brings even more benefits to them. ” said Joachim Steinbach Managing Director Miles & More International GmbH. Chinese members can earn miles when they fly with Star Alliance members like Lufthansa, SWISS and Austrian Airlines as well as Air China and Shenzhen Airlines. With the Miles & More Credit Card issued with HuaXia Bank, award miles can be earned with every purchase. Moreover, members can profit from the local partner network, giving them plenty of opportunities for earning and redeeming miles with partners from various business areas.

This year, Miles & More becomes 20. “Celebrating 20 Years of More” is the motto for the jubilee celebrations marking the 20th birthday of Miles & More. Since its foundation in 1993, Miles & More has grown constantly. Today the programme has over 24 million members worldwide, more than 40 participatory airlines and over 350 partners from all sectors of business and industry. In a gesture of thanks to its members, Miles & More is inviting them to take part in the draw for exceptional and exclusive prizes as well as attractive mileage offers within 2013.

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