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Mileslife Becomes the First Avios Direct Earning Partner in China

April 9, 2016 Loyalty No Comments Print Print Email Email

China’s innovative mileage earning platform, Mileslife, has announced a strategic partnership with Avios, the reward currency of British Airways. British Airways Executive Club members in China can now collect Avios via the platform from their everyday lifestyle spending.

The British Airways Executive Club is one of the world’s most accomplished loyalty programmes and its rewards currency Avios is widely recognized for its value and convenience. Avios can be used for flights with airlines in the oneworld® alliance, including British Airways, Malaysian Airlines, Japan Airlines, Qantas and Cathay Pacific.

Mileslife is the first direct airline miles and points earning platform in China, pioneering a new model that enables members to collect various airline miles and points through their everyday lifestyle spending.  Members can earn thousands of miles at numerous handpicked merchants, ranging from mid-to-high end restaurants and leading spas through to quality B&Bs, boutique hotels and luxury resorts in China.

Through the partnership, British Airways Executive Club members will collect 1-4 Avios per 4 RMB and, to celebrate the launch, Mileslife is running a Double Avios promotion[1] from April 8th – 22nd.  With one-way flight redemptions from just 4,000 Avios[2], this means members could start enjoying Avios rewards for as little as RMB 2,000 spending during the bonus period.

British Airways has been flying to Mainland China for more than 35 years and operates non-stop flights from London toShanghai, Beijing and Chengdu.

Marc Guiomar, Head of Markets Europe, Middle East and Asia Pacific at Avios, added: “Avios is pleased to partner with Mileslife, enabling British Airways Executive Club members to collect Avios through everyday lifestyle spending such as restaurants, leading spas, boutique hotels and luxury resorts in China. It offers another new way for customers to build their Avios balances quicker and enjoy flight and travel rewards.”

Troy Liu, Founder and CEO of Mileslife expressed: “British Airways is the UK’s largest international airline. As the very first Avios direct earning partner in China, Mileslife will help British Airways build its elite image among Chinese members and the partnership will also be the first move for Mileslife going global.”

As a renowned loyalty programme expert in China, Troy Liu has cast light on loyalty programmes among Chinese frequent flyers through his million-word blogs. He has travelled to around 90 countries with the miles he has collected over the past 12 years. With extensive experience and expertise, Troy has provided loyalty programme consulting services for Starwood and other international hotel chains.

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